GUINNESS WORLD RECORDS™ BRINGS RECORD BREAKING TO YOUR FINGERTIPS WITH LAUNCH OF NEW iPad APP 

15 th December 2010 (London, UK) - Guinness World Records today announces the launch of its new, enhanced and fully-loaded app designed specifically for the Apple iPad. Guinness World Records: At Your Fingertips is available from Thursday 16 th December for£2.99 at the iTunes Store.

In creating the updated version, Guinness World Records raided its record-breaking database, picture archive and TV vault to build a multi-layered app bursting with record content, full screen video and brilliant colour photography. Every image, video and interactive feature has been specially selected to make the most of the iPad’s unique fingertip functionality.

In addition, iPad users will - for the first time ever - be able to attempt and set real Guinness World Records straight from their iPad. Three new record challenges have been designed specifically for the iPad and will be exclusive to Guinness World Records: At Your Fingertips.

The three record challenges giving users the chance to become genuine Guinness World Records holders are:

    <*>Fastest 100m on an iPad– take on the world’s fastest man as your fingers go tip-to-toe with Usain‘Lighting’ Bolt and attempt to break his 9.58-second record   <*>Fastest alphabet backwards– speed typing the alphabet forwards is one thing, but typing backwards will need a quick mind and even quicker fingers! <*>Longest sequence memorised– a memory endurance test where the noises are inspired by real human sounds
Each game is a new Guinness World Records challenge and iPad users battle each other to secure the world record title. Leader boards for each record challenge will be hosted on www.guinnessworldrecords.com and somebody, somewhere is guaranteed a place in the record books when Guinness World Records announces the world’s best for each challenge on 1 st May 2011.

Guinness World Records: At Your Fingertips, developed with UK creative agency Brandwidth www.brandwidth.co.uk, replaces the Lite app launched in April 2010. In addition to the three record challenges, the improved app delivers more than 150 photographs, 140 records and 20 stunning video clips under the topic areas Tallest, Strangest, Most, Deadliest, Fastest, Craziest and Most Expensive. At 380MB, the fully-loaded app packs a colossal content punch and record fans will not be disappointed.

New fully-loaded features include: 

    <*>Stunning CGI-video allowing users to explore the Bloodhound Supersonic - which is set to be the fastest car on earth– in a record preview before it has been constructed <*>Rotating 360° image of the Aurumania Gold Bike Crystal Edition which is made of 24-carat gold and 600 Crystallized Swarovski elements <*> Optimised for iOS 4.2 making the most of the iPad experience with dazzling full screen video and never-before-seen images <*>3-D effect parallax scrolling combined with interactive features showcasing the iPad’s touchscreen technology <*>Hot-spot images with hidden facts and figures, plus exclusive interviews with famous record holders– including Lucky Diamond Rich, the world’s most tattooed man
“This is not the Guinness World Records book for the iPad, this is unique and specifically created content that is dedicated to showcasing everything that is amazing about the iPad and Guinness World Records;” said Craig Glenday, Editor-in-Chief of Guinness World Records.

The iPad app will be updated to keep users up-to-date with the latest, greatest and ever-changing world of Guinness World Records. 

More details can be found at http://www.guinnessworldrecords.com/ipad.aspx

ENDS

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

Guinness World Records

UK

Mark Collins

mark.collins@guinnessworldrecords.com

(44) 207 8914516

UK

Claire Burgess

press@guinnessworldrecords.com

(44) 207 8914584 


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