GuitarStar Goes Global With Player X

Andover, MA -- AdME today announced that award-winning mobile media company, Player X, will distribute its next-generation advertainment application, GuitarStar, worldwide. First released on the AT&T Wireless network, GuitarStar brings two new features to the mobile entertainment arena: beat-matching technology and unique advertising capabilities.

GuitarStar's revolutionary "beat-matching" technology synchronizes visual movements with the beat of the underlying musical soundtrack, allowing mobile gamers to "play by feel" rather than taking their cues solely from what they see.

But GuitarStar is not just a game. It also serves as a highly-versatile promotional platform, providing entertainment and consumer brands with an entirely new mobile medium to promote their products. GuitarStar currently includes emerging musical artists in the rock, pop and hip hop arenas.

Recently named the 4th fastest-growing venture-funded company in the U.K., Player X has been a leader in mobile content distribution since the inception of mobile data services and instrumental in the launch of some of the biggest mobile brands and games in the world. Today, the company champions a variety of media-led genres, including mobile music games and innovative mobile entertainment.

"Player X is extremely excited about partnering with AdME to bring this versatile new entertainment vehicle to a worldwide audience," said Tony Pearce, Player X CEO.

Peter Eggleston, AdME CEO added: "GuitarStar’s unique combination of gaming, music and branding capability makes it one of the most compelling mobile products available for both user and advertising communities alike.”

For more information please contact Monty Munford at monty.munford@playerx.com or +44 (0) 7970 673695

About PlayerX

Player X is an award-winning mobile media company that specializes in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers. Player X has deals with more than 150 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.


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