HAMMER SCORES 2 WITH VIDEO GAME TV SPOTS AIRING DURING NBA FINALS

JUNE 12, 2008, LOS ANGELES: Hammer Creative's TV campaign for EA's BATTLEFIELD BAD COMPANY is airing during Games 3 and 4 of the NBA finals. The spot captures the outrageous humor and over-the-top action in this new title, part of the hit war franchise from EA and DICE games. Hammer created this spot in association with EA Games.

Hammer was also behind the TV spot starring an almost lifelike CG version of Kevin Garnett for 2K Sports’ NBA 2K9 that aired before Game 1. Created by Hammer in association with 2K Sports and Plastic Wax, this spot is available for viewing at: http://www.2ksports.com/nba2k9

"As a basketball fan myself, I’m very excited for Hammer to have not one, but two original TV spots airing during the NBA finals," said Mark Pierce, Hammer's founder. "It was a bonus that our Kevin Garnett-focused spot aired during a finals that Garnett was playing in."

ABOUT HAMMER: Hammer Creative is a creative agency and video production firm located in Hollywood. In addition to winning the three previous Golden Trailer Awards for Best Video Game Trailer (The Godfather: The Game, Tom Clancy’s Splinter Cell: Double Agent, and The Simpsons Game), Hammer has also won numerous MI6 (Assassin’s Creed) and Telly Awards for its work in video game advertising.

ABOUT EA: Electronic Arts (EA) is the world’s leading independent developer and publisher of interactive entertainment software for advanced console systems, as well as an active player in online games on PC and consoles. EA’s Battlefield franchise is among the most popular PC games to be played online.

ABOUT 2K SPORTS: The Award-winning developers of 2K Sports are known for their innovation, unparalleled realism, and commitment to delivering the best sports simulation gaming experience to consumers. 2K Sports is comprised of Visual Concepts Entertainment&Kush Games studios.

ABOUT PLASTIC WAX: Plastic Wax is a leading digital design, 3D art, animation and production studio specialising in the creation of premium digital entertainment, 3D art and animation for the global videogames industry. Located in Sydney, Australia with clients across the globe Plastic Wax's Fariola Street studios include a complete motion-capture studio, sound recording and editing suites, and comprehensive art and animation facilities.

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For more information, please contact Sally Foster at 323.606.4700 or send an email to sally.foster@hammercreative.com.

Contact: Sally Foster FOR IMMEDIATE RELEASE

Tel. 323.606.4700

Email: sally.foster@hammercreative.com


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