LONDON, UK—AUGUST 17, 2007—Hands-On Mobile™, the world’s leading developer of connected games and applications, today announced the launch of the LEGO® Brick Breaker mobile game. Developed and published in partnership with Kiloo and TT Publishing, LEGO Brick Breaker combines addictive arcade gameplay with an engaging storyline, all wrapped round the fun and universally recognised LEGO brand.
LEGO Brick Breaker is a retro style arcade game where players enter a quest to defy an evil king and rescue the imprisoned people of LEGO World by using a modifiable bat to smash a ball through LEGO bricks. The game features LEGO characters and strong graphics as well as deep and challenging gameplay through a story mode that involves and engages the player.
“LEGO Brick Breaker is the latest in a series of LEGO games we have produced, all of which have proved extremely popular with a wide demographic,” said Eric Hobson, President and General Manager EMEA, Hands-On Mobile.“The success of many mobile games often depends on the strength of the associated brand, and in the LEGO brand, we have one of the strongest, most recognised brands in the world. The LEGO brand is loved by all generations, for whom LEGO inspired mobile games often bring a nostalgic touch of entertainment to their day.”
As players contend with the evil king they must free LEGO characters who have been held captive behind a variety of LEGO structures set across several themed game worlds. The player can free the characters by knocking out all of the LEGO Bricks on the level through deflecting one or several balls with a bat. The gameplay is significantly enhanced through the availability of a multitude of power ups that enhance or hinder the players progress including multiple balls, shrinking and growing the bat or reversing the direction the player is trying to move in.
“We always enjoy working with Hands-On Mobile and Kiloo to develop LEGO games for mobile, and LEGO Brick Breaker has been no exception,” said Garry Edwards, Business Development Director, TT Publishing.“These games prove immensely popular with mobile gamers, both young and the young at heart. We look forward to leveraging the LEGO brand in the future to bring more LEGO games to mobile gamers around the world.”
LEGO Brick Breaker brings a fresh new twist to the retro arcade block breaking category by coupling the strength of the LEGO brand and its iconic bricks (enjoyed by millions of people worldwide) with innovative new gameplay features and a cast of LEGO characters.
“It was great working with the LEGO brand to add new creative features to the format of this game,” said Jacob Moller, CEO, Kiloo.“By having to rescue a LEGO person at each level, the game builds a real affinity between the player and the physical LEGO blocks that many people played with as a child.”
LEGO Brick Breaker features include:
- <*>Deep and varied gameplay with story mode and multiple power ups and power downs*> <*>New gameplay mechanic - finish the level by freeing the LEGO men*> <*>Gameplay innovation– scrolling widescreen for a bigger play area*> <*>Layered bricks add a new gameplay dimension*> <*>Broad demographic appeal*>
Note to editors:
Facts about the LEGO Group:
- <*>One of the largest toy manufacturers worldwide*> <*>1 kids website ( www.lego.com) with 2.5m unique visits per month&average 40 minutes per visit*> <*>LEGO Club magazine (bi-monthly) with 2.25m circulation*> <*>More than 400 billion LEGO bricks have been moulded since 1949*> <*>YOU, along with the rest of the world population, own on average 62 LEGO bricks*> <*>YOUR children contribute to the 5 billion hours, children around the world every year invest in playing with LEGO bricks*> <*>Voted“Toy of the Century” by Fortune Magazine and Toy Retailer Associations around the world*>
High resolution screenshots available upon request.
About Hands-On Mobile, Inc.
Hands-On Mobile is a leading global publisher of mobile games and personalisation products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world’s leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world’s best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On content catalogue is diverse, including BREW, Java, SMS, MMS, and WAP games, and music, sports, lifestyle, personalisation, and information-services subscription products. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, London and Manchester, Madrid, Munch, Krakow, Săo Paulo, Shanghai and Beijing, and Seoul, Korea. For more information about Hands-On Mobile’s products and organisation please visit www.HandsOn.com.
Hands-On Mobile is a trademark of Hands-On Mobile, Inc. All other product or company names are trademarks of their respective owners.
About the LEGO Group
The LEGO Group ( www.LEGO.com) is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children. The LEGO Group is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries.
LEGO and the LEGO logo are trademarks of The LEGO Group.© 2007 The LEGO Group.
Kiloo develops and publishes high-quality games for a broad range of mobile phones. In 2002, Kiloo beat out more than 500 competitors to win the prestigious Nokia Mobile Challenge, in the Entertainment category, for its Popstar application. Kiloo games are currently live through various telecom operators and media channels in more than 40 different countries world-wide.
About TT Games
TT Games aims to become the leading developer and publisher of interactive entertainment for young gamers and their families. Based in the UK, the Group incorporates the TT Games Publishing organisation with world-renowned developer Traveller's Tales, and subsidiary studio TT Fusion. The first title to come from the TT Games partnership was the award winning LEGO Star Wars: The Videogame, which won over audiences both young and old alike, achieving critical acclaim rarely matched for a title aimed at children. For more information, visit www.ttgames.com.
Carl Foster/ Sophie Hanson
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