Heads will Roll in“Madballs in…Babo:Invasionâ€

OTTAWA, CANADA - July 2nd 2009 - Playbrains, an independent game development studio specializing in the digital download arena, announced today a new and very personal way to play with your friends over Xbox LIVE®. For the first time in any Xbox LIVE Arcade game, gamers will be able to take full control of their custom Avatar as a playable, in-game character through“Avatar Attack” mode in Madballs in…Babo:Invasion (MiBI) for Xbox LIVE Arcade on Xbox 360.

By selecting the“Avatar Attack” mode from the multiplayer Skirmish menu in MiBI gamers will be given the option to use their custom Avatar as a fully-controllable in-game character. Once selected, the“Decappuccino Machine,” in a very sanitary manner, will painlessly separate the Avatar’s head from its body where it will then be fitted and equipped with some heavy hitting and highly explosive artillery! And unlike the bright gooey mess that Madballs and other Babo spew when they take damage, each Avatar head is hand-filled by the loving and caring folks at Playbrains with only the finest confetti to ensure a pleasant and colorful display upon destruction.

“We wanted to give Xbox LIVE Arcade players an opportunity to really go‘head to head,” commented Scott Simpson, president of Playbrains.“We feel that the Avatar Attack mode in MiBI will soon take its place in our world’s society as a critical tool for settling disputes– leapfrogging wars, lawyers, reality show judges and other far more expensive methods that humans have used till now.”

About Madballs in...Babo:Invasion

A gameplay rich, feature laden "casually hardcore" action shooter, Madballs in...Babo:Invasion (MiBI) is that rarest of gaming commodities: a genuinely unique title. Featuring the recently re-released Madballs™ characters, Oculus Orbus™ and Horn Head™, from the popular 1980's toys best remembered for their outrageously bad looks and graphically colorful names, MiBI is an arena-based 3D shooter where players are able to design their own combat maps almost instantaneously by placing a combination of map tiles to create a never-before-seen map before gameplay starts. Truly, no two games are ever the same.

Offering players a satisfying and immersive experience in both single-player and multiplayer, Madballs in...Babo:Invasion has a plethora of features and game modes such as 4-player online co-op along with, never-before-seen in an Xbox LIVE Arcade title, being able to incorporate your Xbox LIVE Avatar into multiplayer combat via the 'Avatar Attack' mode. Yes, Xbox LIVE Arcade combat just got personal. And with up to 16-player multiplayer support, MiBI will be one of the few Xbox LIVE Arcade games to support more than 8 players at a time, and the only avatar-based game to support 16 players.

About Playbrains

Playbrains is an independent game studio that works with leading entertainment property owners to bring PC and console games to market. Playbrains specializes in digitally-distributed fun, and has three titles currently in development, including "Madballs in...Babo:Invasion", a fast-paced, 3-D shooter game set for Summer 2009 release for Xbox Live Arcade and PC that promises mayhem-filled action. For more information, visit www.playbrains.com.

Madballs, Oculus Orbus and Horn Head are trademarks of Those Characters From Cleveland, Inc., and owned by American Greetings Properties.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

For press inquiries please contact:

- ENDS -

Simon Callaghan

JohnnyAtom Productions

Email; simon@johnnyatom.com

Tel; +44 (0)203 176 0139

Mob; +44 (0)7867 514554


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