Hello Kitty to Celebrate 35th Anniversary in Hello Kitty Online

Hong Kong– October 22, 2009: Sanrio Digital announced today details of the virtual birthday party of the year: Hello Kitty’s 35th anniversary, hosted by Hello Kitty Online! Hello Kitty turns 35 on November 1, 2009. From now through November 1, birthday celebrations and special events are being held in Hello Kitty Online ( www.hellokittyonline.com), the official online game of Hello Kitty.

Hello Kitty Online is a free-to-play massively multiplayer online role-playing game (MMORPG) featuring Sanrio’s lovable characters, including Badtz-Maru, My Melody, Dear Daniel, Keroppi, Pochacco, and many others. To celebrate Hello Kitty’s birthday, from now through November 1, 2009, players in Hello Kitty Online will enjoy a range of special anniversary content and features, including new games, quests, items, contests, and prizes as well as appearances by Hello Kitty.

From now through to November 1, players in Hello Kitty Online earn birthday tokens by playing new games and mini-games and completing birthday quests. Tokens earned can be exchanged for limited edition Hello Kitty birthday items in the game. On November 1, players who have at least four limited edition birthday items will gain entry to a lavish party held in London. Players who did not collect at least four birthday items by November 1 will still be able to join birthday celebrations for Hello Kitty in Florapolis and Paris.

For more details on Hello Kitty’s virtual birthday party, please visit www.hellokittyonline.com.

About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co., Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz-Maru, My Melody and others. Sanrio Digital is the developer and global publisher of Hello Kitty Online. For more information, please visit www.sanriodigital.com.

Contacts:

Sanrio Digital

Tel: +852 2540-2237

E-mail: press@sanriodigital.com


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