Hi-Media launches Playinlive.com: the latest brand new portal for online “free-to-play” games

Paris, 15 June 2012

Paris, June 15 2012 – Hi-Media Payments, the payment division of the Hi-Media Group launches playinlive.com, a new web portal entirely dedicated to “free-to-play” games. With a strong experience in video games, Hi-Media invested all its expertise and competence into the development of Playinlive: a website which aggregates the best free games, available in only a few clicks.

Playinlive, the gamers portal

Due to an advanced knowledge in the gaming sector Hi-Media Payments fully responds to all gamer’s expectations. With a simple, fast and intuitive architecture, Playinlive.com accomplishes the role of a catalogue where the gamers can find immediately the kind of experience they are looking for.

Exhaustive, this platform offers not only downloadable games but also browser games. Classified into categories, each game has associated a page where the gamer can easily find descriptions, images, videos and links to the official website.

Gaëlle Aubery, Director International Marketing at Big Fish, says: “The cooperation with Playinlive is a new way for our French players to discover and appreciate Big Fish games. This innovative concept is in line with Big Fish commitment of always reinvent a way of promoting and monetizing casual games”.

A new acquisition source for editors

With this platform, Hi-Media Payments is now able to guide publishers in all their games monetization process, from paying users to the new user’s acquisition. In order to boost the traffic Playinlive takes all the advantages of the advertising subsidiary namely its Ad Exchange. Playinlive.com will also benefit from the support of the most powerful European video game media: jeuxvideo.com.

Nicolas Pajot, COO of Gala Networks Europe, declared: “The release of Playinlive shows Hi-Media ambition to constantly offer innovating services to its partners. With this portal Hi-Media goes further its regular monetization services into offering a real recruitment tool for our games”.

With its ergonomics and its simplicity the Playinlive website is a real meeting place for gamers. Already, starting from its launch phase, the portal gathers around a lot of titles thanks to the support of the main gaming editors like Gala Networks Europe (Allods Online, Fly for Fun), Bigpoint (Battlestar Galactica Online, Farmerama), Infernum (Brick-Force) or Aeria Games (Eden Eternal, Grand Fantasia).

About Hi-Media Payments:

Hi-Media Payments is a leading provider of micropayment solutions worldwide with more than ten million transactions processed every month. Hi-Media Payments offers online publishers the most adapted payment methods to monetize their digital goods, in more than 80 countries: Mobile payments, Alternative (Prepaid card…), Banking. For more information visit www.allopass.com/ www.hipay.com

About Hi-Media Group:

Hi-Media is one of the largest European digital media Group. Its business model relies on two different revenue streams: online advertising via Hi-Media Advertising and online content monetization via Hi-Media Payments. The group, which operates in 9 European countries, the USA and Brazil, employs more than 500 people and in 2011 posted over 230 million euros in sales. Independent since its creation in 1996, the company is listed for 12 years on the Euronext Eurolist Paris and is included in the CAC Small and CAC All-Tradable indices. ISIN code: FR0000075988. Website: www.hi-media.com Visit our blog: http://blog.hi-media.com

Press Contact:

swordfish pr

Ilka Matthiessen / Freyja Melhorn

Habsburgerplatz 2 80801 Munich/ Germany

ilka@swordfish-pr.de/ freyja@swordfish-pr.de


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