(SOUTHLAKE, TX) November 26, 2007– Latino gamers looking to compete in a major gaming tournament will get their chance in 2008. The Latino Gamerz Match, produced in partnership with Major Gaming Championships and Dallas-based, Hispanic advertising agency iNSPIRE!, is the first major console gaming tournament targeted directly to Latino gamers.
The Latino Gamerz Match will run in five Hispanic-focused markets across the U.S. including Los Angeles, Houston, Dallas, Miami and New York beginning in early 2008. The tournament will feature various console gaming competitions as well as a mobile gaming opportunity.
“The Hispanic gaming community purchases over $700 in gaming products each year, but don’t have a gaming tournament targeted to them,” said Blake Pettigrew, president of Major Gaming Championship.“Major Gaming Championships and iNSPIRE! recognized an opportunity to bring these gamers their own tournament.”
“iNSPIRE! understands that reaching the Hispanic youth market goes beyond the traditional passion points of music and soccer, which is what most of the industry focuses on,” said iNSPIRE! President Tommy Thompson.“The initial response from major media partners in the Latin television and online world has been very positive, and we’re excited to work with MGC to make the Latino Gamerz Match a huge success.”
Major Gaming Championships is a privately-owned company headquartered in
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Southlake, Texas. They produced turn-key gaming events and tournaments for their sponsor partners throughout the U.S. including the 55 Midnight Gaming Championship events in 2007 at Wal-Mart and McDonald’s locations nationwide.
iNSPIRE! is an independent, minority-owned, full-service advertising agency focused on connecting with the Hispanic consumer, and is headquartered in Dallas, Texas with 11 branch offices throughout the U.S. iNSPIRE! redefines marketing to Latinos by going beyond language and knowledge of the culture to effectively meet clients’ marketing needs.
Affinity Sports&Entertainment Marketing