HitFox Group Expands its Games Distribution Companies into Asia, Opens Office in Seoul

For Release: November 8 th, 2012

·      Ludolf Ebner-Chung named General Manager Asia-Pacific for HitFox.

·      HitFox companies ad2games, AppLift and Game Finder growing fast in Europe and US will now expand footprint to Asia-Pacific.

·      HitFox participating in G-STAR Global Game Exhibition, Busan Korea with CEO Jan Beckers speaking.

Berlin Germany, Seoul/ Busan South Korea – HitFox Group, the world’s first game distribution company builder announces expansion into the Asia-Pacific region. Ludolf Ebner-Chung will lead HitFox Asia as General Manager based in Seoul. HitFox’s fast-growing companies ad2games, AppLift and Game Finder provide marketing and distribution solutions for mobile and online game publishers. Among HitFox's partner network of more than 150 game publishers including Gameloft, TinyCo, Kabam are Asia-Pacific mobile and online game publishers such as Aeria Games, and Com2uS.

HitFox will be participating in the G-STAR Global Game Exhibition in Busan Korea where CEO Jan Beckers will be giving a presentation on performance-based mobile game distribution.

HitFox Asia-Pacific Footprint

Ludolf Ebner-Chung, German-Korean by birth, has many years of experience in general management in Asia and Europe and is joining HitFox as General Manager. Most recently, he established and led Yogiyo, the Korean subsidiary of Delivery Hero and part of Team Europe Ventures - who are also shareholders in HitFox. Previously Ebner-Chung was a General Manager at Korean gaming company NCSoft. Prior to that he worked as a consultant for McKinsey & Co. in Germany.

“I am pleased to be joining the leading European game distribution group and look forward to supporting publishers with performance-based user acquisition, said Ludolf Ebner-Chung, HitFox General Manager Asia-Pacific. “Mobile and online game publishers in Asia-Pacific will be able to leverage HitFox as a one-stop solution to distribute their games through a wide network of European media outlets such as RTL interactive, COMPUTER BILD and CHIP."

“ad2games, AppLift and Game Finder are growing much faster then we could have expected and a lot of this growth has been contributed by our partners in the Asia-Pacific region. We look forward to ever increasing these business relationships with a strong local presence and are very happy that Ludolf Ebner-Chung is joining our team as General Manager Asia-Pacific,” said Jan Beckers, CEO of HitFox.

HitFox AppLift is the world’s first mobile performance marketing network exclusively focused on mobile games. Game publishers profit from an international network of gaming-relevant affiliates, enabling them to directly target new mobile gamers from .50 USD onwards. Additionally, affiliates can monetize their mobile traffic and get access to games from high-quality publishers. www.applift.com/

HitFox Game Finder makes it easy for game enthusiasts to discover quality games via full-featured applications for iOS and soon other platforms. The free app ‘Game Finder’ functions as a quality filter and only shows the best mobile games, clearly laid out for the user. www.hitfoxgamefinder.com/

HitFox ad2games is one of Europe’s largest performance marketing networks for online games. ad2games matches high quality games with high quality users through its vast network of international publishers, which include Europe's most renowned MMO gaming portals. www.ad2games.com

About HitFox

The HitFox Group is a vertical company builder focused on building and acquiring synergetic businesses in the field of game distribution and user acquisition. For online games, HitFox formed ad2games from the acquisition of Chili Entertainment, one of Europe’s largest performance marketing networks. HitFox AppLift and HitFox Game Finder are two rapidly growing companies focused on the burgeoning mobile games market. HitFox was founded in 2011 by serial entrepreneurs Jan Beckers, Dr. Hanno Fichtner, Tim Koschella and Ruben Haas in cooperation with Team Europe Ventures.  

HitFox works with 150 plus game publishers including Gameloft, TinyCo, Kabam, InnoGames, RenRen, Bigpoint, Gameforge and many more.

HitFox has 70 employees across the businesses and is headquartered in Berlin. Its investors include HV Holtzbrinck Ventures, Tengelmann Ventures GmbH, Hasso Plattner Ventures, Kite Ventures, and Digital Pioneers. Further information is available at www.hitfox-ventures.com

Media contacts for HitFox:

Europe: Artur Lapinsch | press@hitfox-ventures.com

USA: Nicole DeMeo | press@hitfox-ventures.com

Asia-Pacific General Manager: Ludolf Ebner-Chung | lec@hitfox-ventures.com

Press and media: www.hitfox-ventures.com/press


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