Thursday 2 August, 2012

  • HMV puts its name to the coveted ‘One to Watch’ award – HMV’s One to Watch

  • 30th anniversary Award ceremony to take place at The Westminster Park Plaza on Friday 26 th October 2012

Future, the UK’s leading games media group, today announces HMV as the headline sponsor for this year’s GamesMaster Golden Joystick Awards.

Recognised as the world’s most popular and credible videogames awards, the HMV GamesMaster Golden Joystick Awards celebrate the very best in the gaming industry and are the only annual awards voted for by gamers – last year alone attracting a Guinness World Record 2.1 million votes.

In addition to headline sponsorship, HMV – the UK & Ireland’s leading entertainment & technology multi-channel retailer – is putting its name to one of the most coveted gongs in gaming, the One to Watch award. HMV’s One to Watch will recognise and celebrate the most exciting games that have yet to be released. The partnership between Future and HMV will also encompass a wide range of in-store and promotional activity.

James Kick, Associate Publisher of the HMV GamesMaster Golden Joystick Awards, says: “We're delighted to have HMV on board. The extensive voting campaign and amplification of the awards across our own media as well as that of our partners, means a headline slot is perfect for a retailer. On top of that, by championing the One to Watch campaign, they have a ready-made platform for driving pre-orders.”

Ewan Pinder, HMV Head of Technology & Games, adds: “We’re very excited to be partnering Future in support of the 2012 GamesMaster Golden Joystick Awards – the most prestigious consumer gaming awards there are. Our headline participation demonstrates HMV’s firm commitment to games and to gaming, and we believe that through this association, and the commercial opportunities it will create, HMV will be able to further develop the depth and scope of its games offer to its customers.”

This year’s GamesMaster Golden Joystick Awards ceremony will take place at the Westminster Park Plaza on Friday 26 th October. To book a table or discuss commercial opportunities, contact Andrew Church on 0207 042 4237.

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About the GamesMaster Golden Joysticks:

Established in 1982, the GamesMaster Golden Joystick Award is the world’s longest-running and best-known gaming awards. It’s the only annual awards voted for by gamers and a highlight of the games industry calendar. In 2011 attracted a record 2.1 million votes, breaking its own record as the World’s Most Popular Videogames Awards by Guinness World Records.

The GamesMaster Golden Joystick Awards 2012 ceremony takes place on October 26th at the Westminster Bridge Park Plaza.

About Future:

Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 specialist publications, apps, websites and events. We hold market-leading positions in Games, Film, Music, Technology, Cycling, Crafts and Automotive. Our biggest-selling products include TechRadar, T3, Total Film, BikeRadar, MusicRadar, Classic Rock, GamesRadar and Official Xbox Magazine. TechRadar is the UK's number one consumer technology website. Future sells 2.2 million magazines each month; we attract more than 38 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK's number one exporter and licensor of magazine content. Future is the Association of Online Publishers' Consumer Digital Publisher of the Year.

About HMV:

HMV is the UK and Ireland’s leading entertainment and technology retail specialist.  Through its chain of 235 high street stores, an online shop at and hmvdigital and hmvon-demand digital sites, HMV offers unique multi-channel access to the widest selection of games as well as music, film and other popular culture across all genres and formats.  HMV is transforming its business in response to the changing needs of its customers, as they look to discover and consume entertainment content in many different ways, and now also stocks a growing range of premium-branded portable technology devices, including the latest headphones, tablets and speakerdocks.

Established in 1921 through its landmark store in London’s Oxford Street, and famous world-wide for its iconic ‘dog-and-gramophone’ trademark, HMV brings its customers closer to the artists and content they love – whether in the home, on the move via digital and mobile platforms or through the ‘live’ experience. 


Ben Bolton | Senior Communications Executive  | Future Publishing

0207 042 4034 | 07940 530424 |

Future is the AOP Consumer Digital Publisher of the Year 2012


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