Date: 23 rd October 2012                                                                                                    FOR IMMEDIATE RELEASE

The VSC has announced the appointment of Nicole Ward of HMV as a member of the VSC Board of Directors.  This appointment follows the departure some months ago of Simon Soffe, representing the GAME retail chain, and ensures that this essential role is now filled with a suitably qualified and able individual.

Nicole has worked in the retail entertainment industry since graduating from Loughborough University in 1992 with a joint BA honours degree in English Literature and art and design history. Her career with HMV includes several positions as Store Manager before moving into a Senior Operations role within HMV Group; she currently holds the position of Customer Experience Manager.

Laurie Hall, Director General of the VSC, said:

I am very pleased to welcome Nicky to the VSC Board.  HMV has been a VSC member for over 20 years and Nicky has always been a keen supporter.  Her retail experience will be of great value.  Her first meeting will in fact be the 100 th VSC board meeting.  A great deal has changed since the VSC was established in 1989, but the future continues to present new challenges for the Board to consider.  I am sure Nicky will play her part.


For more press information or interviews please contact:

Gianni Zamo

VSC Communications Officer

Tel: 0208 387 4020

Mobile: 07902407720


Notes to Editors:

The Video Standards Council (VSC) was established in 1989 as a body set up to develop and oversee a Code of Practice designed to promote high standards within the video/DVD industry.  The Code was subsequently expanded to promote high standards within the video games industry.  The VSC has established staff training guidelines for retailers and others responsible for supplying videos, DVDs and video games to the public to ensure that age-restricted media is not made available to under-age purchasers.

In 1994 the VSC became responsible for the age-rating of most video games under the scheme developed by the European Leisure Software Publishers Association (ELSPA) now UKIE.  This was superseded by the Pan-European Games Information (PEGI) system and since 2003 the VSC has been responsible for administering the PEGI system which now covers the UK and over 30 other countries. 

In July 2012, the VSC was appointed as the sole UK statutory regulator for video games.  The ratings arm of the VSC which undertakes this role is the Games Rating Authority (GRA) which rates video games using the PEGI ratings system.



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