HOWZAT! Sega Cricket Challenge Catches Cash for GamesAid

London, 23 rd July 2010– GamesAid, a UK games industry charity for children and young people, today confirms that the first annual Cricket Challenge Cup hosted by SEGA on September 8 th 2010 raised £2,540 !


The following teams took part: Sega All-Stars, captained by John Clark. Square-Leg-Enix captained by Ian Livingstone. The Outcasts an assembly of Industry personalities captained by Doron Garfunkel and Screaming Lord Hatch’s Invitational XI captained by Alistair Hatch and compromising of various industry Journalists and PR’s .


The captain of Screaming Lord Hatch’s Invitational XI, Alistair Hatch commented“It was a lot of fun and a great day which brought together a varied spectrum of people from our industry. Most importantly we raised a lot of money for a worthwhile charity”


SEGA UK Managing Director John Clark added“SEGA were delighted to host such a great event for such a fantastic cause”


Andy Payne, GamesAid Chairman also commented“Quite simply the best games industry sporting day ever. Sporting being the key word. Thanks go to John Clark and SEGA for sponsoring the day. To see 44 men all from the industry playing cricket on a Wednesday in September brought a tear to my eye. GamesAid salutes them” 


All fundraising donations are gratefully received at




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