HP To Deliver Customizable Print-on-Demand Gaming Artwork for Sony Online Entertainment Customers

LAS VEGAS, June 29, 2009– Following the Sony Online Entertainment (SOE) Fan Faire event June 25-28, HP today launched an innovative print-on-demand service for Massively Multiplayer Online (MMO) gamers. The HP print-on-demand technology will allow players to view, create and purchase custom prints of classic characters, imagery and scenes from SOE’s various fantasy worlds, games and artists. The service, which will be accessed directly from the online games, is scheduled to launch later this year in EverQuest®, EverQuest® II and Free Realms™ .

“There is a significant opportunity among SOE’s gamers to provide personalized and customized offline souvenirs from the games and fantasy worlds they love,” said Rohit de Souza, Vice President and General Manager, Retail Publishing Solutions, Imaging and Printing Group.“We believe this program is a first of its kind in the MMO gaming segment and demonstrates the wide range of opportunities available for delivering custom print-on-demand services.”

“This unique service allows players to create their cards during an online play session then, though HP’s state-of-the-art print-on-demand service, we’re able to provide‘offline’ access to online content to create a whole new interactive experience,” said Christopher Sturr, Director of Corporate Strategy Sony Online Entertainment.“We’ve been impressed with the customization and personalization capabilities offered by HP and are excited about the value this service will bring to gamers.”

How it Works

Through the in-game Station Cash® commerce system in SOE’s games, players will access the Marketplace and choose from a list of select art images and sizes. A simple in-game and/or web-based interface will walk players through the entire process from the initial order to purchase confirmation, without ever closing the game world and/or current game session.

For the initial launch of the service, SOE will debut 10 art images from the Legends of Norrath™ series. The companies plan to feature and debut new prints, limited edition collector’s prints and select prints from top game artists throughout the year. Ultimately, SOE and HP plan to offer players the ability to personalize and customize their own art prints, posters, and other merchandise using their avatar, screen shots and artwork.

About HP Print on Demand Services

HP offers print on demand technologies, expert design services and business processes to produce high quality printed products using the latest HP hardware and media. The products are produced at time of order using secure digital technologies for immediate customer delivery. With the use of the broad suite of HP publishing technologies and services, HP eliminates the need for finished goods inventory, offering competitive price points and unsurpassed quality for print-on-demand products.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

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About Sony Online Entertainment

Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.

SOE, the SOE logo, and EverQuest are registered trademarks of Sony Online Entertainment LLC. Legends of Norrath is a trademark of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.


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