Hudson Entertainment Raises Quality of Mobile Game Development Thanks to Javaground’s Xpress Suite™

REDWOOD CITY, CA– January 20, 2009– Hudson Entertainment, the North American publishing arm for HUDSON SOFT, announced today the benefits of using the Javaground Xpress Suite™ for the making of their mobile games. Hudson has been using the Xpress Suite™ for the past two years and it has helped improve the quality of their games and expedite the porting process significantly.

“Since 2007, Hudson has used the Xpress Suite from Javaground for the development and porting of our game applications. Bomberman Land and Military Madness 2 were also developed on Xpress, and the game quality has dramatically improved compared to previous versions. A high level of porting is needed for a single game title to support close to 200 terminals. For this to happen, a system is required that all programs can easily understand. In this regard, we feel the Xpress Suite is an exceptional tool,” said Yoko Tsumagari, Vice-President of Mobile Games at Hudson Entertainment, Inc.

The Xpress Suite™ features components like the Resource Manager and the Level Editor that enable fast development of high quality games by allowing developers to focus on the game design and playability instead of the technical details. Using the Javaground Xpress Suite™, a single developer can create a mobile application that works on over 1500 devices in a record time.

“Having a customer like Hudson, one of the most established game companies, is a great testament of the efficiencies brought about by our Xpress Suite in the development of games,” said Alex Kral, CEO and co-founder of Javaground.

About Hudson Entertainment, Inc.

Hudson Entertainment is the North American publishing arm of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson Entertainment focuses on four key businesses: console games, digital download content, mobile games, and music. Hudson introduced best-selling videogame franchises including Bomberman, Bonk, and Super Adventure Island. Hudson's mobile division is a leading supplier of games and personalized content. Through numerous partnerships with record labels, Hudson has become a leading provider of hip-hop ring tones and mobile content. For more information on Hudson Entertainment, please visit www.hudsonent.com.

About the Xpress Suite™

The Xpress Suite is the most widely used development and porting environment in the mobile gaming industry. Tens of thousands of SKUs have been created with Xpress and published on operators’ decks. The key components of the Xpress Suite™ include the following:

Universal Emulator™. It streamlines the development and debugging of games. It emulates more than 2000 devices (previously profiled), making it possible to test the game in your favorite IDE environment without having to run it on the actual device. It saves developers a huge amount of time and contains many useful debugging and performance analysis features.

Porting Engine™: It automatically generates builds for J2ME and BREW devices from a single source code. Builds generated by this application are customized for the unique constraints and bugs found on each device. Javaground's J2ME-to-BREW converter translates J2ME code into the BREW format. The simple yet powerful rule system allows automatic customization of the features and resources included for each device.

Database: The Javaground Database is central to all the other components of the Xpress Suite. It characterizes all the attributes of thousands of mobile devices. Mobile games are often created for devices with widely varying technical capabilities, and the database assists developers in deciding which game features should be enabled on each device.

Resource Manager: It is used to create, optimize and manage assets. It is used to configure game graphics, animation sequences, palettes, fonts, and multi-lingual translations. The Resource Manager offers sophisticated 2D animation capabilities, as well as graphical optimization tools used for the creation of compact content files.   

Level Editor: Game environments constructed in the Javaground Level Editor may consist of background tiles, static scenery objects, and custom movable objects such as characters and items. The level editor supports parallax scrolling and is well suited for the creation of the best side-scrolling platformers, overhead RPGs, isometric games and more. The Level Editor enables game designers to finally include massive and feature rich levels on mobile devices.

Avancys™: It is Javaground's provisioning server. It is used extensively for QA operations and direct-to-consumer distribution. It also makes loading and testing builds on devices effortless.

Free one-month trials are available upon request at Sales@javaground.com

Visit the website at: http:/www.javaground.com/solution.html

About Javaground USA, Inc.

Javaground provides major publishers and developers with development and porting solutions. Javaground is headquartered in Irvine, California with an office in Imola, Italy. Javaground created its powerful Xpress Suite™ to streamline the creation of applications for mobile devices. The Xpress Suite's patent-pending technology allows programmers to create a complete set of ports for a J2ME and BREW game in just a few weeks, considerably faster than with any other solution.

The Xpress Suite™ was chosen to develop and port mobile games with breakthrough quality like God of War that was awarded best action game of 2007 by AT&T, a top 10 seller on Verizon and June 2007’s Mobile Game of the Month by IGN.

Visit online at http:/www.javaground.com

Contact:

Tina Casalino

Clever Communications

(408) 266-1934

tina@clevercomm.com


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