I-play Gets Big Air with FMX III Hardcore!

London, UK&San Mateo, CA– October 11, 2007: I-play, the mobile entertainment company, today announced the global launch of Freestyle Moto-X III Hardcore, the third in the series of the most successful FMX franchise on mobile which has sold almost two million units to date. FMX III Hardcore, designed and developed by mobile games specialist XENDEX, belongs to the Motocross gaming franchise that has been described as‘answering the prayers’ of mobile games enthusiasts by industry’s critics. The game launches this month across I-play’s global network of distribution partners.

FMX III Hardcore offers the most sophisticated and thrilling game play experience seen from the franchise to date. Players must be prepared for some serious crashes in order to become the most hardcore Freestyle Motocross rider. Players begin by honing their skills in the LA backstreets before heading for the bright lights of Vegas to become a Motocross star, and finally pulling off the craziest stunts to hype the crowd at a killer Rock Concert.

The series is known and respected for the cutting edge physics engine in each game, which has progressed with every title. The game features include turning your bike 180 degrees to ride the tracks in reverse and doing insane 360 air tricks. Amazing rag doll physics allow players to be thrown from the bike and have the most extreme crashes ever seen on mobile. Bonus levels include the insane Kamikaze, a death defying Big Jump and a variety of awesome tricks to pull off including Superman, Cordova and Tsunami.

David Gosen, President, I-play commented:“To be a Moto-X champion, you have to be willing to put your body, health and in some circumstances your life on the line. But for those who don’t want to go to that extreme, the fun can be experienced from the relative safety of the mobile phone. Capitalizing on the hottest specialty area of freestyle motocross with its counter-culture image and lifestyle, the title has a‘pick-up-and-play’ appeal that will delight both motocross fans and non-fans alike.”

Michael Haberl, CEO of XENDEX says“We are happy to release one of the best extreme sport mobile games, as we see it. FMX III Hardcore is the first FMX game of the series available also in 3D, with an even more advanced physics engine than in previous versions. The technology behind FMX III Hardcore is borrowed from molecular physics and allows fast and realistic simulation of the stunning stunts achievable in the sport. XENDEX will continue to push the limits of mobile phone games with other upcoming title releases.”

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About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.

About XENDEX

XENDEX is an internationally acquainted and highly accepted developer of outstanding mobile- and online games, producing a number of top-quality and internationally successful games throughout the last years.

With a state-of-the art approach to quality and widest handset-support, XENDEX games are available for J2ME, BREW and Windows Mobile platforms throughout all continents and telecom carriers worldwide. XENDEX has a proven track record of providing all games 100% stable and completely error free on all platforms. Clients like mobile- and online casino operators and sports betting companies rely on XENDEX’ cutting technology and profound competence.

Founded in 2001 by former games industry managers with the vision to create fantastic mobile and online games excitement, XENDEX has emerged into a highly reputable development studio and mobile content factory, and also a leading provider for mobile games for telecom operators.

Privately owned by the management and headquartered in Austria, XENDEX also operates offices in Poland and runs sales offices across Europe and in North America.

For more information, visit us at http://www.xendex.com


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