I-play launches 'FIA World Rally Championship'

San Mateo, CA. and London, UK– October 3, 2007: I-play, the mobile entertainment company, today announced the global launch of‘FIA World Rally Championship’, the mobile game based on one of the most exciting spectator sports in the world. For the first time ever, mobile gamers can experience the most dynamic and challenging motorsport imaginable, pitting their skills to overcome every extreme weather condition possible on all types of demanding terrain.

Featuring the 16 official WRC locations, players must master four challenging environments and road surfaces in both arcade and championship modes– all against the clock! Bonus points are awarded for crowd pleaser stunts and extra rallies and car upgrades come as unlockable features. The game also features cinematic camera angles; third person driving views; track hazards such as logs, boulders and crashed cars as well as the official WRC music and sound effects!

The‘FIA World Rally Championship’ is the only officially licensed WRC mobile game. This world-renowned franchise is recreated through original visual settings with the intense environments that the World Rally Championship epitomizes.

Millions of fans attend live WRC events every year and the WRC website alone regularly attracts over 500,000 visitors a month from five separate continents. The target audience for the mobile game includes the 18-35 year old racing fans, speed enthusiasts and thrill seekers who make up WRC’s fan base.

David Gosen, President, I-play, commented:“High speed frenzied action, with detailed and incredibly high quality graphics, will raise WRC above and beyond any other mobile rally racing game. Staying true to I-play’s casual development philosophy, the game will incorporate‘one thumb’ play and will be easy to get into, but challenging to master.”

Simon Long, Managing Director of International Sportsworld Communicators (ISC), commented:“We are delighted to partner with I-play in introducing the first Official FIA World Rally Championship game on mobile. This platform delivers WRC content in a new format to a new generation of gamers who are able to experience the high-octane challenge of the WRC, on demand. High quality full rally simulation is now accessible in bite-size chunks relevant to modern lifestyles, bringing WRC directly into the hands of a global fan base.”

The 2D game is developed internally by I-play and the 3D game by I-play’s developer partners at Firemint. Both games are being distributed globally across I-play’s extensive network.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of more than 120 carriers worldwide. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation.

I-play is a wholly owned subsidiary of Oberon Media, the world's leading casual games company. Oberon’s Game Centre platform, is the industry standard and has been adopted by many of the world's largest corporations. The platform combines casual game content, merchandizing and features to fulfil each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages on PC, web-based, mobile and console platforms.

Founded in 2003, Oberon Media is headquartered in New York, with offices in North America, Europe and Asia.

For more information visit us at http://www.iplay.com

I-play is a trademark and trading name of Digital Bridges Limited.

About WRC

The FIA World Rally Championship is one of the most popular motorsports in the world. Sanctioned by the FIA, the annual Championship takes place across four continents over 11 months of the year. Millions of fans attend WRC each year and over 800 million viewers watch the sport on TV. International sponsors include Easynet, Official Network and Hosting Company, Kärcher, Official Car Cleaning Supplier and ExpeKt.com, Official Betting Partner. Through an FIA initiative the sport is carbon neutral.

For more information about the WRC, go to www.wrc.com

Contact:

Anna Brog

I-play

+ 44 (0) 20 7031 8165

Anna.brog@iplay.com


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