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I-PLAY'S PIGEON SQUADRON LAUNCHES AIR ATTACK ON THE HUMAN RACE

NEW YORK&LONDON - September 9, 2010 -After centuries of being shooed, chased and abused as 'flying rats,' the revenge of the pigeon is upon us. It has been confirmed by Government scientists today that the recent wave of airborne attacks worldwide is linked with the Pigeon Squadron's all-out assault on the human race.

To publicize the threat to our very existence by this feathered menace, I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced that Pigeon Squadron has officially launched on the iPhone TM and iPod ® touch.

"For too long we have been subjected to children throwing stones, park wardens chasing us with their brooms, and the elderly feeding us stale bread. The time has come to take a stand... even though I only have one foot..." said the enigmatic Pigeon Squadron leader, known only as "The General".

Pigeon Squadron introduces an original air attack campaign the likes of which have never been seen before. The members of Pigeon Squadron are taking to the skies and waging a military campaign of global proportions. To ensure ultimate victory against the human race, the vengeance-crazed birds have brought to the battle homemade "weapons of mass revulsion" that only they can create - pigeon poop.

In the game, the pigeons attack various cities around the world and attempt to create chaos by bombing pedestrians, pets and vehicles, all while trying to dodge objects thrown at them and complete missions assigned by the leader of the squadron. With 45 different missions to complete, squadron members are assigned one of four elite paramilitary pilot pigeons ready to relieve themselves at will.

Featuring simple motion and touchscreen controls - tilt to fly and tap to poop - Pigeon Squadron is an easy game for soldiers of all ages to pick up and play. Launching the attack over cities reminiscent of New York, London and Paris, each location introduces unique targets to hit and new ways to collect power-ups, earn awards and score bonus points to unlock new characters and cities. Additionally, Pigeon Squadron's iPod Library support allows members of the squadron to create their own soundtracks!

Also keep an eye out for Operation FacePoop, launching on Facebook shortly after the Pigeon Squadron takes flight on iPhone.

As the war wages on we ask, which side will you take? Are you ready to join the Pigeon Squadron? Do your part and inquire at an App Store near you!

http://itunes.apple.com/app/pigeon-squadron/id376361689?mt=8

Check out the trailer for Pigeon Squadron here: http://www.youtube.com/watch?v=n4mlJADZU4Q

Become a fan of I-play on Facebook: www.facebook.com/IplayGaming

Follow I-play at Twitter.com/IplayGaming

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts, and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia, and Dunfermline, Scotland.

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contacts:

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Europe

Ian Macleod

+44 7909 522254

Ian.Macleod@iplay.com

Bender/Helper Impact

Chrissy Kelleher / Stephanie Thoensen

212.689.6360

chrissy_kelleher@bhimpact.com / Stephanie_thoensen@bhimpact.com


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