San Mateo, CA– June, 27– 2007– I-play, the mobile entertainment company, today announced the imminent arrival of its highly addictive original IP title: ER Rush, where mobile consumers can live out their own hospital dramas in this light-hearted, highly original, fun-packed game. ER Rush is set to launch on all major North American carrier decks in the third quarter of this year.
Players will find out if they have what it takes to save lives during the ER Rush. Taking on the role of new Junior Emergency Room Doctor, players must acquire the necessary skills to get promoted to the next Hospital. The aim is to successfully diagnose, treat, and discharge the appropriate number of patients per shift, while taking care to treat patients in time. Failure to do so can result in additional treatments and wacky medical complications. Players will also be given a variety of crazy illnesses to deal with and patients who include werewolves, dogs and vampires, to name a few!
Leighton Webb, SVP of Content Strategy&Licensing commented:“ER Rush brings a truly unique twist on plate spinning games, by setting the gameplay in a busy Emergency Room, with an added pinch of wacky humor. ER Rush is casual gameplay at its best.”
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios’ most popular blockbuster movies.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.
For more information, please call +44 (0) 20 7031 8160 or visit us at http://www.iplay.com
I-play is a trademark and trading name of Digital Bridges Limited.
+ 44 (0) 20 7031 8165