ICO Partners Hires Jen Bolton and Expands Community/Social Media Consultancy

For immediate release

London, England - Monday 6th July 2009 - London-based online games services company ICO Partners has added Jen Bolton, former Direct Marketing Manager and social media expert at NCsoft Europe, to their EU-focused consultancy team. Bolton has been building online communication and consumer engagement within massive entertainment-focused communities for the past ten years. In her new role at ICO, she will work closely with publishers and independent developers to tailor and implement strategies for growing their European business.

"Adding Jen to our core team fits perfectly with our commitment to provide the best experts there are to our clients. She is joining us at an ideal time, as ICO Partners is growing very fast and the demand has never been so high," said Thomas Bidaux, ICO Partners CEO. "With Jen on-board, we've expanded our management capacity while broadening the scope of our services."

"ICO Partners has given me a wonderful opportunity to help create win/win scenarios for our clients and their player communities,� said Bolton.�We've already seen the rapid uptake of social media have a profound effect on consumer expectations and brand perception, and this ball has only just begun to roll. I'm very excited about helping developers and publishers to integrate social spaces into a comprehensive marketing strategy that really works for everybody."

Prior to her role as Direct Marketing Manager, Bolton was Head of Community at NCsoft Europe, responsible for European community strategy and management of community teams for all NCsoft's European releases, including Guild Wars, City of Heroes and the upcoming fantasy title Aion: Tower of Eternity. Before that, she worked for online communities consultancy Stor Entertainment as Producer, managing live celebrity chat and forums for (UK) Channel 4, and overseeing bespoke implementations of the StorTrooper avatar generator.

About ICO Partners

ICO Partners was established in 2008 by Thomas Bidaux and Diane Lagrange, and is basedin London. The company offers consultancy and services to online games/MMO publishers and independent developers seeking to establish and/or grow their European business. ICO's past and present client list includes independent studios like SLX Games and Vae Victis, as well as international game publishers like Atari and GigaMedia. For more information, please visit www.icopartners.com.

Contact

Jen Bolton, Consultant

ICO Partners

pr@icopartners.com


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