IGA Worldwide Expands Proprietary In-game Ad Network Through Exclusive Deals with Cyanide, Morpheme, and Staggan

Tuesday 26th June/...IGA Worldwide, Inc., the largest independent in-game advertising network demonstrates continued momentum as they announce three new partnerships to deliver dynamic advertisements into a range of games. Cyanide, Morpheme, and Staggan have all signed contracts to serve up dynamic ads in popular games such as Pro Cycling Manager, United Football, and a number of PC casual games. IGA Worldwide presently offers a reach of over 10 million users to many of the world’s leading brands including: Intel, Discovery Networks, Ben Sherman, T-Mobile, MTV, FHM, 20th Century Fox, Paramount, Amazon and Jeep and these additional partnerships continue to grow both the network reach and the audience demographics available.

Through IGA’s deal with French game development studio, Cyanide, consumers will experience contextual dynamic billboards in Pro Cycling Manager, incorporating the world-famous Tour de France, the worlds single largest annual spectator event. The game allows players to be in charge of one of 60 official teams by managing their tactics and strategies for 180 real-time 3D races.

Similarly, the deal with Staggan delivers dynamic billboard ads as well as power-ups and half-time video spots through United Football, a unique massively-multiplayer online soccer game, which gamers can download and play free of charge.

IGA has also signed a portal-wide casual game deal with Morpheme, a wholly-owned subsidiary of game publisher Eidos, for a range of new Morpheme titles including; Finger Frenzy and current top release, Dawn of the Bod. IGA’s network will again provide dynamic billboards and interstitial video clips before and after play. The Morpheme portal www.gimme5games.com receives over one million unique visits per month, mostly in the 16-34M bracket.

“We are thrilled to partner with these accomplished game studios. By aggregating their unique reach in our network it allows us to offer advertisers a strategic medium to reach millions of consumers through targeted dynamic advertising with highly measurable results,” said Justin Townsend, CEO, IGA Worldwide.“Cyanide, Morpheme, and Staggan are some of the most forward-thinking studios in the industry and we look forward to working together.”

About IGA Worldwide

IGA Worldwide, Inc. ( www.igaworldwide.com) is the largest in-game advertising company with a proprietary ad serving network. The IGA Worldwide Radial network enables advertisers to target millions of engaged gamers across a wide range of platforms and genres. IGA Worldwide has already delivered campaigns for diverse brands such as; 20th Century Fox, Ben Sherman, Discovery, FHM, Hawaiian Airlines, Intel, Jeep, MTV, and T mobile. IGA Worldwide also provides strategic consulting services including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital.

About Cyanide

Cyanide is a French game development studio, based in the Paris region. It currently employs thirty people. Best known for its sport management sims (Cycling Manager, Horse Racing Manager and Pro Rugby Manager), Cyanide broke the mould with its 2004 release of Chaos League. In 2005 Cyanide has released Pro Rugby Manager 2005, Chaos League - Sudden Death and now Pro Cycling Manager. The studio is currently working on several projects that are slated for release in 2006.

About Morpheme

Formed in 1999 by three games industry veterans, Morpheme focuses on the development of downloadable and online playable games as well as wireless content for release on all current and forthcoming mobile devices. The company operates a number of online presences including www.gimme5games.com and www.challengespot.com. Morpheme was recently acquired by Eidos Interactive, one of the world’s largest publishers and developers of entertainment software.

About Staggan

Staggan Interactive Ltd is a UK based developer of free to play, online multiplayer sports games. Unlike other multiplayer sports games Staggan’s games replicate the real world where a gamer controls a single player just like real life. United Football is the first in a series of games with the ethos“Free the player” which means putting the player in complete control of their actions in the game. Staggan’s first title, United Football has recently been released and already boasts over 40,000 registered players from all over the world.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.