IGN.COM LAUNCHES XBOX LIVE CHANNEL

BRISBANE, CA— July 8, 2008— IGN.com ( http://www.ign.com), the Web’s leading videogame and entertainment information destination, today announced the unveiling of its latest channel, IGN Xbox Live ( http://xboxlive.ign.com), which covers all aspects of the Xbox LIVE online games and entertainment service, the largest social network connected to the TV. The channel launches with exclusive hands-on preview coverage of the“Fable II” Pub Games– an Xbox LIVE® Arcade title containing three casino-style mini-games named,“Spinnerbox,”“Fortune’s Tower” and“Keystone,” which allow gamers to get a head start on earning in-game gold to purchase items in“Fable II,” when it releases later this year.

IGN Xbox Live is a companion channel to IGN Xbox 360 and features expansive coverage of new content, such as themes, gamer pics, and add-on packs. IGN Xbox Live will also have interactive components, allowing fans to review downloadable content themselves and read reviews from IGN editors on the latest Xbox LIVE Arcade Games.

"By launching our latest channel, IGN is able to reach Xbox LIVE’s more than 12 million members worldwide to provide them with the latest content and information in one central location,” said Peer Schneider, senior vice president and publisher, IGN Entertainment.“As the top destination for gamers to find the latest and best information about gaming, movies and TV shows, IGN is perfectly aligned to cover the Xbox LIVE service as a new and emerging media distribution platform.”

IGN.com is the leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. It is the Web’s number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet.

About IGN Entertainment

IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 30 million unique users worldwide in the month of May 2008, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web’s number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

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Media Contact:

Alison Kurtz

Fox Interactive Media

310-969-7876

alison.kurtz@fox.com

Réna Grant

Edelman for Fox Interactive Media

415-486-3211

rena.grant@edelman.com


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