IGN Entertainment and Reset Media expand to rest of Nordic region

10/10/12 - IGN Entertainment, the world’s leading games media company, today announced that it has expanded its agreement with Reset Media AB to the rest of the Nordic region, following the successful launch of IGN Sweden ( http://se.ign.com) earlier this year.

The first new edition as part of the expanded deal, IGN Denmark ( http://dk.ign.com), launches today under editor Kristian West, formerly editor of Eurogamer Denmark and the Danish edition of Super Play magazine.  Under the partnership, dedicated sites for Finland and Norway will also launch in coming months.

Effective immediately, Reset Media is also handling all IGN advertising and sponsorship enquiries across the region – Sweden, Denmark, Finland and Norway.

Reset Media was founded in 2004. The regionalized IGN editions complement its respected portfolio, which includes the LOADING.SE website and LEVEL, the award winning multi-format magazine. 

The combined IGN/Loading network has grown to become the #1 in its gaming category in Sweden in the last six months [source: KIA Index – June to September 2012]. IGN.com is the world’s most popular games and entertainment network [source: comScore – August 2012].

The rollout across Northern Europe follows successful IGN launches in Germany, Italy, Sweden, Benelux, Asia Pacific and the Middle East.

Adam Doree, International Business Development Director, IGN Entertainment, said:

“Reset Media is a world class games media specialist and has proven to be a superb partner for IGN in Sweden. They have significantly built IGN’s local presence since launching, and we are confident this will continue across the rest of the Nordic region.”

Daniel Grigorov, CEO of Reset Media AB, added:

“We are thrilled to be working with IGN. This expansion of our partnership means that we can act as a Nordic unit, editorial as well as commercial.”

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users.  Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany, Italy, Spain, Sweden and the Asia Pacific, Benelux and Middle East territories.

IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

For more information contact:

Tobias Bjarneby, Publishing Manager, Reset Media +46 (0)70 492 5662

Daniel Grigorov, CEO Reset Media +46 (0)70 441 3887

Will Guyatt, International PR Manager, IGN Entertainment  +44(0)7799 334994


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