IGN’s Xbox LIVE App launches in UK

LONDON  – 10/10/12 – IGN Entertainment, the world’s leading video games media company, today becomes the latest app to launch on the XBOX LIVE online entertainment network in the UK.

Offering the best in global and local IGN content, today’s launch follows the IGN app’s highly successful North American debut earlier this year.  The IGN app will offer Xbox LIVE Gold subscribers instant access to a host of exciting gaming-related content, including previews, guides, videos and live streams of exclusive game presentations and industry events such as E3 and IGN’s fast growing pro-gaming league, the IPL, as well as game walkthroughs and IGN’s extensive catalogue of popular shows, including “The Daily Fix”, “IGN Live Presents” and “Rewind Theater.”

Rich Keen, International Publishing Director, IGN Entertainment said:

“Gamers across Europe have been eagerly awaiting the arrival of the IGN app on Xbox LIVE and we’re excited to offer them the very best of our global video content with a local flavour – straight from their TV.  IGN’s mission is to reach gamers wherever they are, across all platforms, services and devices.”

“We’re seeing usage of video, TV and film apps on Xbox LIVE increase 140% year on year,” adds Rohan Oommen, General Manager of Xbox LIVE (EMEA). “As one of several new European apps set to debut across the region (including Absolute Radio in the UK, SPORT1 in Germany; and TV3 in Spain, amongst others), we welcome IGN to our service as Xbox LIVE continues to cater to all its users’ information and entertainment needs.”

The IGN app is now available on XBOX Live in UK, Germany, Austria, Switzerland and USA, with further countries to follow over the coming year.

For more information, please visit http://www.ign.com/articles/2012/10/09/ign-xbox-live-app-launches-in-uk

ENDS

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users.  Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany, Italy, Spain, Sweden and the Asia Pacific, Benelux and Middle East territories.

IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

About Xbox

Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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