IGNITION ENTERTAINMENT ANNOUNCES OFFICIAL DEMO FOR RED BULL BC ONE VIDEO GAME

July 30, 2008 - Glendale, Calif. - Ignition Entertainment, a UTV Enterprise and worldwide publisher and developer of videogames, announced today the launch of the official game demo for the upcoming puzzle-strategy title Red Bull BC One for Nintendo DS™. To preview the game, click on http://redbullbcone.com/playgame/play.php and stay tuned for Ignition Entertainment's official launch of the Red Bull BC One game site, coming soon!

Red Bull BC One is one of the most important B-Boy competitions in the world. The legendary battle hosts 16 of the world's best B-Boys in a one-on-one, knock-out-battle to determine who is The One. See the latest Red Bull BC One trailers, screenshots, game facts, wallpapers, and access the entire Red Bull BC One universe at www.redbullbcone.com. Visitors will also have the opportunity to view past battles, create their own B-Boy profile and peruse profiles of more than 180 other B-Boys and find out more about the 2008 Red Bull BC One competition this fall in Paris, France.

The Red Bull BC One game lets players become a champion B-Boy. Using the touch screen functionality on your Nintendo DS™, you'll control the action of your very own B-Boy by solving puzzles breaking combos under increasingly tough time limits. Set a high score that's worth bragging about and advance your player to the next round. Coupled with a unique graphic flare, 35 original musical tracks and a variety of mini-games, a quick, steady hand and some creativity will throw you right into the Red Bull BC One arena.

FEATURES:

    <*>Officially licensed game, featuring the world of Red Bull BC One competitions <*>36 battles throughout 8 stages in story mode, plus training mode <*>70+ different dance animations <*>Many un-lockable mini games and items <*>35 unique music tracks <*>3D backgrounds (basketball court, urban street, beach and more) <*>Multiple customization options (outfits, hair, shoes and more) <*>Battle against a friend in wireless multiplayer mode!
Look for Red Bull BC One to break its way into stores September 16, 2008.

For more information please visit www.ignitionusa.com.

ABOUT IGNITION ENTERTAINMENT LTD.: Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at www.ignitionusa.com.

ABOUT UTV SOFTWARE COMMUNICATIONS LTD.:

UTV Software Communications Ltd. is India's foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com.

ABOUT PLAYLOGIC:

Playlogic Entertainment, Inc. is an independent worldwide publisher of entertainment software for consoles, PCs, handhelds, mobile devices, and other digital media. Playlogic distributes its products through all available channels, online and offline. Playlogic, who currently has approximately 80 employees, is listed on Nasdaq OTC under the symbol "PLGC.OB" and is headquartered in New York, USA and Amsterdam, the Netherlands. Its in-house game developmentstudio "Playlogic Game Factory" is based in Breda (the Netherlands).

Playlogic's portfolio includes games that are being developed by several teams at the Playlogic Game Factory, as well as games developed by a number of studios throughout the world with approximately 400 people of external development staff. The Playlogic Game Factory also develops first party titles for Sony Computer Entertainment Europe (SCEE).

Playlogic publishes quality games, working with leading technology to produce digital entertainment from concept to finished product. Playlogic plans to publish 20 titles, on several platforms, during 2008.

For more information about Playlogic, please visit www.playlogicgames.com.

© 2008 Playlogic International N.V. All rights reserved. Developed by Smackdown. Published by Ignition Entertainment Limited and Playlogic International N.V. All other trademarks are the property of their respective owners. Red Bull and the Double Bull Device are registered trademarks of the Red Bull Group of Companies.


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