IGNITION ENTERTAINMENT LAUNCHES OFFICIAL GAME SITE AND TRAILERS FOR VAMPIRE RAIN: ALTERED SPECIES

June 5, 2008– Marina del Rey, CA– Ignition Entertainment, a UTV Enterprise and worldwide publisher and developer of videogames, announced today the launch of the official game site and first teaser trailer in a series of videos for the upcoming stealth-horror title Vampire Rain: Altered Species. The fully interactive website can be found by pointing your browser to www.alteredspecies.com.

Visitors to the site will assume the role of an elite operative of the American Information Bureau (AIB) whose duty it is to seek out and eliminate (with a single head shot) the 7 Nightwalkers that have infiltrated the site. By eradicating the Nightwalker infection from the site visitors will be granted access to a special, highly classified,“Hints n Tips” section of the site. In addition to unveiling the latest screenshots, media, character profiles and downloads; AlteredSpecies.com will also house the latest in a series of terrifying trailers from the talented and twisted minds of Red 40 Productions. This series of trailers will mesh gripping, live-action scenarios with pulse-pounding gameplay to paint a chaotic and blood-soaked image of the game.

The series of videos will follow the Nightwalker outbreak and the heroic attempts of the AIB whose sole mission is to eradicate the growing infestation of Nightwalkers by any means necessary. Along the way viewers will bear witness to the detrimental effects of the Nightwalker outbreak upon a society wrapped in confusion and fear.

“We are thrilled by the level of interactivity delivered by AlteredSpecies.com,” said Ajay Chadha, President of Ignition Entertainment.“That, along with our engrossing series of trailers, shows only the beginning of our commitment to aggressively market Vampire Rain: Altered Species through out of the box thinking.”

In addition to the trailers and short episodic videos, Ignition Entertainment will also release a developer interview with the videogame’s creators.

The Vampire Rain: Altered Species video series is set to start releasing Wednesday, June 4, 2008 and can be viewed by visiting www.alteredspecies.com.

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ABOUT IGNITION ENTERTAINMENT LTD.: Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at www.ignitionent.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD.:

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com.

ABOUT RED 40 PRODUCTIONS:

Red 40 Productions, located in Cleveland, Ohio, focuses on creating both music videos and video game trailers as well as occasional commercial projects. Started in 2001, Red 40 Productions has made a name for itself by combining innovative computer animated graphics and game play with live action in projects, exemplified most recently by work done for a variety of upcoming video games as well as music videos for Sony BMG and Victory Records among others. For more information about Red 40 Productions please visit www.red40productions.com.

Ignition Entertainment Press Contact:

Michael Meyers

Michael Meyers Public Relations

(925) 551-8080

Michael@mmpr.com


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