IGNITION ENTERTAINMENT, LTD. LICENSES UNREAL ENGINE 3

Gainesville, FL, July 7, 2008– Ignition Entertainment, Ltd. ( www.ignitionent.com), a UTV enterprise, today announced that the company entered into an agreement with Epic Games to license Unreal Engine 3 for its upcoming, groundbreaking FPS, currently under development at its Florida studio.

“Epic’s Unreal Engine 3 is an extremely versatile engine,” said Jeremy Stieglitz, Game Director and Lead Designer, Ignition Florida.“So when deciding on technology for Ignition Florida's first next-generation video game, there was no questioning that Unreal Engine 3 is the way to go.”

“Ignition Florida is pushing Unreal Engine 3 in a very exciting direction, especially in terms of environmental capabilities,” said Mark Rein, Vice President, Epic Games.“These guys have the chops to create some remarkable games, and we have complete faith in their technical and creative abilities.”

Ignition Florida is developing an original IP for release in late 2009 and is confident of bringing something fresh and exciting to one of the industry’s core genres.

About Unreal Engine 3

The award-winning Unreal Engine is known for cutting-edge graphics and its best-of-breed toolset. Unreal Engine 3 maintains those features while adding massive world support, multi-processor support, next-generation console optimizations, and one of the most mature tool pipelines in the industry. Unreal Engine 3's advanced toolset is designed specifically to accelerate developers' productivity for ultra-complex, next-generation content. Additional information on Unreal Engine can be obtained through the Unreal Technology Web site at www.unrealtechnology.com.

About Epic Games

Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its Unreal series, recently shipping Unreal Tournament 3 for PC and PlayStation 3. Epic’s breakthrough game, Gears of War, sold over 4.7 million copies and was awarded overall Game of the Year for 2006 by the Academy of Interactive Arts&Sciences, Game Developers Choice Awards, GameSpot, GamePro and many others. Epic is also responsible for the Unreal Engine, which is the underlying technology for a wide range of games including the Game Critics Awards’ Best Console Game and Spike TV’s 2007 RPG of the Year Mass Effect by BioWare and the 2007 BAFTA Best Game and Spike TV Game of the Year BioShock by 2K Games. Epic's Unreal Engine 3 is the current holder, and three-time consecutive winner, of Game Developer magazine's Front Line award for Best Engine. Epic was also recognized as 2006 Studio of the Year by Spike TV, 2006 Developer of the Year by Official Xbox Magazine and 2007 Large Company of the Year by the North Carolina Technology Association. Additional information about Epic can be obtained through the Epic Games Web site at www.epicgames.com.

About Ignition Entertainment Limited

Ignition Entertainment Limited, a UTV enterprise, is a software Developer&Publisher of Console and Handheld games. Incorporated in April 2002, Ignition continues its expansion. At the center of this is Digi-Guys, Ignition’s wholly owned subsidiary, and with further development studios in Tokyo and Florida, plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9 and beyond. Ignition’s European HQ is based in Waltham Abbey (UK) and has other offices in Tokyo, Florida&Los Angeles. UTV Software Communications Ltd, headquartered in India, owns a 70% stake in Ignition. You can find more information about Ignition Entertainment Limited at http://www.ignitionent.com

About UTV Software Communications Ltd.

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange along with its Motion Pictures business being listed on the AIM, London Stock Exchange, UTV Software Communications Ltd. has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com.

Epic, Epic Games, Unreal, Unreal Tournament and Gears of War are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.

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