IGNITION ENTERTAINMENT LTD. RELAUNCHES OFFICIAL WEBSITE

July 21, 2009– Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, has unveiled the company’s official new website and community hub for several of this year’s most anticipated games. Ignition Entertainment’s official website is now live at the following URL: http://www.ignition-ent.com.

The newly revamped website will serve as the headquarters for the company’s corporate and community initiatives and will grant users access to Ignition Entertainment’s global territories which includes Europe, Japan and the USA. Fans and gamers worldwide will now be able to easily navigate through a single portal that extends to a social network with fully supported Twitter and Facebook pages for each title.

Riding on the success of their first appearance at this year’s Electronic Entertainment Expo (E3 Expo 2009), the world's premiere trade show for computer and video games, Ignition Entertainment is quickly rising through the ranks of publishers bringing AAA-quality games to market. Ignition Entertainment’s success is most evident by the numerous awards scored at the E3 Expo 2009, including winner of IGN’s‘Best PS3 Fighting Game’ award for The King of Fighters XII and‘Best Wii Action Game’ for the highly anticipated Muramasa: The Demon Blade.

“We are determined to live up to our commitment to bring premium quality games to multiple platforms,” said Ajay Chadha, President of Ignition Entertainment.“We look forward to utilizing this website to help communicate news and information with our partners and unite our fans and gamers worldwide.”

The company’s stellar portfolio of upcoming releases for 2009 includes The King of Fighters XII for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 Computer Entertainment System, Muramasa: The Demon Blade for the Wii™, Samurai Shodown: Edge of Destiny for the Xbox 360® video game and entertainment system from Microsoft and Nostalgia for the Nintendo DS™.

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. At www.ignition-ent.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

" ", "PLAYSTATION" and“PS3” are registered trademarks of Sony Computer Entertainment Inc.

Microsoft, Xbox, Xbox 360, Xbox Live, and the Xbox, Xbox 360, and Xbox Live logos are either registered trademarks or trademarks of Microsoft in the U.S. and /or other countries

NINTENDO DS IS A TRADEMARK OF NINTENDO.


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