IGNITION ENTERTAINMENT TAPS TWO INDUSTRY VETS AS COMPANY RAPIDLY EXPANDS U.S. OPERATIONS

Glendale, Calif., August 5, 2008 - Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames, announced today the addition of two key executives to its U.S. team -- Susan Hale as Executive Director of Public Relations and Melody Khanbeigi as Product Marketing Manager.

Susan Hale comes to Ignition Entertainment with more than 25 years of Public Relations expertise. With an impressive P.R. background that includes posts with Disney, Universal, Tokyopop, IRS Records and musical artist Prince, Hale offers Ignition USA a wealth of leadership and media expertise.

Melody Khanbeigi's extensive background includes roles at THQ, Disney and Experian. Using her profound knowledge of videogames, Khanbeigi is primed to spearhead the company's marketing initiatives moving forward well into the next gen.

"We couldn't be more pleased to have found Melody and Susan for these important roles," said Ajay Chadha, President of Ignition Entertainment. "This is a tremendous time of growth for our company, and we are confident these two professionals have what it takes to assist us in expanding our business through 2008 and beyond."

Known best in the United States for its breakout hit and critically acclaimed puzzle game, Mercury Meltdown for the Wii™ home videogame system, PSP® (PlayStation®Portable) system and the PlayStation®2 computer entertainment system, Ignition Entertainment has been building its U.S. presence since 2004. Last year, Ignition Entertainment completed an investment acquisition deal with UTV Software Communications Ltd., India 's foremost Media&Entertainment Company. Last June, the company announced that Ajay Chadha, one of the co-founders of the company, would join the U.S. office as its new President. With the new key executive leadership, an infusion of funds and a strong worldwide media partner, Ignition has grown and flourished with key product and license acquisitions establishing its long-term, high-quality next-generation development.

Ignition Entertainment currently offers products across major gaming consoles and handheld platforms including the Nintendo DS™, Wii, PSP system, PlayStation 2 system and Xbox® video game console. In addition, Ignition Entertainment has products in development for all major next generation platforms and Windows PC.

For more information regarding Ignition Entertainment's current and future product lineup please visit www.ignitionusa.com.

Ignition Entertainment

500 N Central Ave

Suite 930

Glendale, CA 91203

Telephone: 818-502-9613

Fax: 818-502-0690

# # #

ABOUT IGNITION ENTERTAINMENT LTD.: Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at www.ignitionusa.com.

ABOUT UTV SOFTWARE COMMUNICATIONS LTD.:

UTV Software Communications Ltd. is India's foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com.

PRESS CONTACTS:

Susan Hale

Ignition Entertainment

(818) 502-5387

Susan@ignitionusa.com

Michael Meyers

Michael Meyers Public Relations

(925) 551-8080

Michael@mmpr.com

David Bruno

Michael Meyers Public Relations

(925) 551-3232

David@mmpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.