Innovative Motion Sensing Peripheral jOG® Scoops Trio Of Gongs Including the Grand Prix at the Big Chip Awards 2009


Liverpool, 25th June 2009: New Concept Gaming’s revolutionary motion sensing peripheral jOG®, compatible with Nintendo Wii™, received top honours at this year’s Big Chip Awards, the North West’s annual awards for digital excellence, winning the overall Grand Prix in addition to recognition for Best Application of Technology and the Big Chip International Award for Innovation.

jOG is a unique motion sensing accessory compatible with the Nintendo Wii that allows character movement in the game only when the player jogs on the spot, creating a feedback loop immersing players deeper into the game play while taking light exercise. Connected between the Nunchuk and Wiimote, then clipped to the belt, jOG works with any games that use the stick for character movement on screen, typically most adventure, shooter, RPG, kids and sports titles. jOG requires no special versions of game software to operate: players just plug in and go. What’s more, gamers can connect as many jOGs as the game supports players– enabling the whole family to join in the fun.

“We’re delighted to have been recognised by a distinguished panel of judges, especially winning in such key categories– application of technology and innovation,” said Brendan Ludden, Managing Director of New Concept Gaming.“We are passionate about making video games good for you by championing active play, and it’s a great feeling to have our efforts recognised at such a prestigious awards ceremony.”

“We were very impressed by this extremely inventive addition to an existing, and world-leading, gaming technology,” said Michael Nutley, chairman of the judging panel.“It's a simple idea executed through an innovative combination of techniques from a business that started life in a North West business incubator and was financed by a North West investment fund.”

jOG compatible with Nintendo Wii™ is available in stores now, including Argos, Asda and online from and, with an RRP of£24.99. For more information, please visit

Press Contact (UK): Lisa Richards, Renegade PR,

Business Development Contact: Brendan Ludden, Managing Director

Distribution Enquiries: Neil Wilson, re:creation group plc

About New Concept Gaming Ltd

Liverpool based New Concept Gaming Ltd was founded in 2005 by Brendan Ludden, Jaison George and Patrick Slaats with support from the Merseyside Special Investment Fund since January 2008. The company is dedicated to the development and sale of ground breaking products that bridge the industries of video gaming and health&fitness, combining the best aspects of both. NCG’s first product, jOG, introduces natural and significant body movement into standard video game play in a way that enhances the fun of the current game experience, has a tangible health benefit and is highly accessible both in terms of simplicity of use and low cost. The company has plans for product evolution that incorporate more sophisticated body motion detection and further associated health benefits. For further information, please visit

jOG is a registered trademark of New Concept Gaming Ltd, all other trademarks are acknowledged and remain the property of their respective trademark owners. Wii is a registered trademark of Nintendo. This product is not endorsed, authorised, licensed or otherwise affiliated with Nintendo.

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