Interactive Ontario to launch Interactive Kids Event in 2010

June 8, 2009 (Toronto)– Interactive Ontario today announced a new project, ONKidz, that is aimed at promoting Ontario’s Kids sector on a global scale. The ONKidz project will culminate with a business event focused on the interactive kids space in the spring of 2010 in Toronto, Canada. ONkidz supports the creation and commercialization of Ontario-made interactive media content and services for kids ages 4 to 15.

“It goes without saying that kids prioritize their interactions with and through digital media very differently than their parents,” said Ian Kelso, President and CEO of Interactive Ontario.“ Interactive Ontario is thrilled to present a unique event pulling together the leading creators of interactive experiences and the producers, broadcasters, and publishers who are leading the charge on building integrated cross-platform markets.”

The ONkidz event serves a catalyst for a deeper exploration of the technological and creative potential of kids content. This project will be spearheaded by industry leaders including: The Alliance for Children&Television, Astral Media Inc, Bitcasters, Blue Print Entertainment, Breakthrough New Media, Capybara Games, CBC, Corus Entertainment, Decode Entertainment, Earth Rangers, Kids Can Press, marblemedia, Meridian Artists, Portfolio Entertainment, Spin Master LTD and Zinc Roe Inc.

This project is made possible through the Entertainment and Creative Cluster Partnership Fund, administered by the Ontario Media Development Corporation, on behalf of the Ministry of Culture.

About Interactive Ontario

IO is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. To this end IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

For more information contact:

Danielle Engels

Director of Communications

Interactive Ontario (io)

99 Atlantic Ave., Suite 411

Toronto, ON M6K 3J8

T: 416.516.0077 x224

F: 416.840.0512



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