International Speedway Corporation Expands Licensing Deal with Cie Games’ Car Town Streets to include Virtual Race Events on Mobile Devices

LONG BEACH, Calif.Feb. 22, 2013 – “Drivers start your engines!” Cie Games – the makers of Car Town , the world’s leading automotive-based game franchise – expands its licensing deal with International Speedway Corporation (ISC) onto the mobile gaming platform with the launch of virtual race events tied to real-world races in Car Town’s mobile sequel Car Town Streets , which is free-to-play for iOS devices including the iPhone, iPad and iPod touch. The first event, “Daytona Challenge,” debuts today to celebrate the 55 th annual Daytona 500 on Sunday, Feb. 24 and more race competitions to follow.

“We first partnered with NASCAR and ISC for our Facebook game Car Town to huge success and we are excited to extend our partnership onto the mobile platform to reach new and younger audiences,” said Dennis Suggs, president and CEO, Cie Games. “Through our continued partnership, we are able to build brand affinity for the premiere stock car racing franchise and organically grow the NASCAR fan base in Car Town Streets through NASCAR’s biggest event, the Daytona 500.”

The in-game “virtual” events will begin the Thursday before the official real-world race day and run for one week. The top players for each race event will receive an exclusive in-game NASCAR racecar that can produce up to 1200 horsepower – the fastest car in the game. In the Daytona Challenge, the top 150,000 players with the most points won will receive a powerful NASCAR racecar, with the first being Dale Earnhardt, Jr.’s National Guard car.

Players can check their standings throughout each event using the Car Town Streets leaderboard. Additional information on future officially licensed virtual in-game events and car prizes driven by the world’s best drivers will be announced as it gets closer to race day.

One of the Top 10 Games on the App Store in multiple countries, Car Town Streets is designed specifically for mobile players and offers a different type of gameplay mechanic from its Facebook predecessor, Car Town. As players find, build, and race with all their favorite cars, form teams and compete in head-to-head race battles, new race challenges and missions will unlock.

Car Town Streets is free-to-play and available worldwide on the iTunes App Store: www.playcartownstreets.com.

Game logo, screenshots, and press assets can be found here: http://gamespress.com/product.asp?c=%28U-%2E9

For other information, follow us on www.facebook.com/CarTownStreets and www.twitter.com/CarTownStreets.

About Cie Games

Cie Games is a leading developer and publisher of social and mobile games. Its popular game, Car Town , is the first Facebook game built around brands and has attracted nearly 50 million players worldwide. The company recently released a follow up, Car Town Streets , for iPhone, iPad and iPod touch, which is one of the Top 10 Games on the App Store in multiple countries. Through its products, Cie Games has developed licensing, advertising and marketing partnerships and integrations with more than 35 major companies and brands, including NASCAR, General Motors, NBCUniversal, Honda, Sony Pictures, Regal Entertainment Group, and Walmart. Cie Games is based in Long Beach, California. For more information, visit www.ciegames.com.

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California SM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway SM near Chicago, Illinois;  Homestead-Miami Speedway SM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service Corporation SM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.

 


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