Interplay Discovery

Los Angeles, August 31st 2010

Interplay Entertainment Corp. (OTCBB: IPLY) today announces Interplay Discovery TM , a new publishing program for original games that will launch two new titles in October 2010.

“Interplay Discovery TM will introduce promising developers from all over the world to the global market by releasing great new games at great prices,” said Hervé Caen, CEO of Interplay.“So far our efforts are paying off and we have discovered two new games from two new developers.”

From developer CodeRunners in Portugal, Pinball Yeah lets players rock the silver ball through several themes, including an Irish Pub, Pirates, a unique Virtual Reality table called“AI,” and a classic 1950's party table.

Ricardo Teixeira from Coderunners said,“Our main objective is to give the players fun and immersive fantasy gameplay on our pinball tables, an area that has been left unexplored, while still providing a classic mechanical table for the hardcore fans. It's an honor to work with Interplay and taking part in Interplay Discovery presents an amazing opportunity for indie developers. This is our first game, after which we plan to add more content to Pinball Yeah and create other games with novel experiences for gamers worldwide.”

According to Interplay President Eric Caen, creator of the Interplay Discovery TM Publishing Program,“We are happy to help this young talented team to fine tune their innovative game and reach a worldwide audience.”

Tommy Tronic, from Ukrainian developer Oasis Games, is a brilliant 2D platform game with a very colorful and fluid environment.

Nick Conlon, creator of Tommy Tronic said,“At Oasis Games we believe traditional 2D platformers have been unjustly abandoned by the game development community at large. We've done our bit to change that. Tommy Tronic will bring those old school memories flooding back!”

“We are impressed by Oasis Games' talent to create this solid game. Tommy Tronic has a fun vibe and should be a hit with fans of 2D platformers,” offered Eric Caen.

The Interplay Discovery TM Publishing Program is open to developers with a complete or nearly completed game ready to be published. Eric Caen further explained the process:“Publishing agreements for promising titles typically can be signed within a few days of product submission. At that point, Interplay's team of design&gameplay experts can help developers through the finalization, optimization, approval and publishing processes. We hope to bring great games to market very regularly, as we are starting to do with these first two games. Who knows, one of these new developers could become as famous as some of the current greats previously published by Interplay.”

Pinball Yeah is slated for release in October 2010 for Mac, PC and iPad/iPhone4. Tommy Tronic is scheduled to launch in October 2010 for PC.

For more details and to submit a game to the Interplay Discovery TM Publishing Program, check the Interplay website: http://www.interplay.com/discovery

ABOUT INTERPLAY:

Founded in 1983, Interplay Entertainment is a developer, publisher and licensor of video game software headquartered in Southern California. The company has produced and licensed titles for many of the most popular interactive entertainment software platforms in the action/arcade, adventure/RPG and strategy/puzzle categories. Its portfolio of well-recognized Intellectual Properties includes Battlechess, Clayfighter, Dark Alliance, Descent, Earthworm Jim, Freespace, Giants, Messiah, MDK, Run Like Hell, Sacrifice and Stonekeep. Interplay also holds exclusive distribution rights to certain existing Fallout and Redneck titles.

For more information, please visit www.interplay.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements contained in this release except for historical information are forward-looking statements that are based on current expectations and involve risks and uncertainties. Without limiting the generality of the foregoing, words such as "may," "will," "expect," "believe," "anticipate," "intend," "could," "estimate," or "continue" or the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. The risks and uncertainties inherent in such statements may cause actual future events or results to differ materially and adversely from those described in the forward-looking statements. Specifically, there can be no assurance that the Company will complete a financing transaction, or any other strategic transaction on favorable terms or at all. Additional important factors that may cause a difference between projected and actual results for the Company are discussed in the Company's filings from time to time with the U.S. Securities and Exchange Commission, including but not limited to the Company's annual reports on Form10-K, subsequent quarterly filings on Form 10-Q and current reports on Form 8-K.

The Company disclaims any obligation to revise or update any forward-looking statements that may be made from time to time by it or on its behalf.


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