Brussels, June 6, 2007 - ISFE, the Interactive Software Federation Europe, today announced the appointment of Jens Uwe Intat, Senior Vice President, EA Europe, as its new Chairman. The appointment follows a Board election held on May 31, 2007.
Jens Uwe Intat will become Chairman of the Board effective immediately, taking on his new responsibilities from his predecessor, John Brunning of Sony.
ISFE represents the interests of the interactive software sector throughout the 27 EU Member States plus Norway, Iceland Switzerland and Liechtenstein. It leads the interactive software industry in Brussels through initiatives to protect its members’ interests on political, legal and commercial issues including intellectual property protection, e-commerce and WTO negotiations. ISFE also oversees PEGI, the industry body for Pan-European Games Information, dedicated to the appropriate age rating of offline and online interactive entertainment content.
“I’m very much looking forward to working with the new Chairman”, said Patrice Chazerand, Secretary General of ISFE.“His strong leadership will help drive our industry priorities at a time when interactive entertainment is being fully recognized by policy makers as mainstream entertainment, and as the fastest growing media sector today”.
The Board also re-elected Michael Rawlinson, Managing Director of ELSPA, the UK trade body, to continue in his role as ISFE Treasurer.
The current ISFE board includes the following Publishers and National Trade Associations :
Thierry Braille The Walt Disney Company
Scott Dodkins Eidos
Georges Fornay Sony
Matthew Hill Nintendo
Jens Uwe Intat EA
Simon Little Take2 International
Richard Teversham Microsoft
Established in 1998 and registered in 2002 under Belgian law as an international association with scientific and pedagogical purposes, ISFE (the Interactive Software Federation of Europe) represents the interests of the interactive software sector throughout the 27 EU Member States plus Norway, Iceland, Switzerland and Liechtenstein. Today, ISFE membership comprises 13major publishers of interactive software as well as 11 interactive software trade associations throughout Europe.
ISFE has been running the Pan-European Game Information (PEGI) system since 2003 (see www.pegi.info). PEGI provides an age rating recommendation system intended to inform European parents regarding content that is suitable for their children. As a classification system PEGI supports informed adult choice and does not censor content.
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