ITALY jumps in to Mind Your Language™

Madrid, July 16 2008– V.2 PLAY announces the distribution agreement between Virgin PLAY, and Atari Italy.

Atari Italy will manage the distribution of the Mind Your Language™ series for DS, five fun games, which will reinforce the Atari Happy Family brand, to learn, by playing, the most important languages in the world: English, French, German, Spanish and Japanese.

“We are very delighted to have signed this agreement with Virgin PLAY,” said Christian Born, Business Retail Manager, Atari Italia.“The Mind Your Language line is undoubtedly one of the most comprehensive series ever developed dedicated to languages learning, also including Japanese, and able to meet all the needs of a market more and more receptive and interested in everything concerning the opening to new cultures. We are very pleased to represent, on our territory, a so important publisher as Virgin PLAY whose products are characterized, since its beginning, as well as for high quality, for a wide variety able to meet the most varied demands in terms of reference audience, platforms and approaches to the gameplay.”

Hervé Pillot, International Sales Manager, Virgin PLAY S.A., declared:“The distribution tradition of Atari Italy represents for us a warrantee of quality and the certainty that our products will find a wide visibility on the Italian market. Virgin PLAY pays careful attention to the market’s needs and requests as well as to its changes and the richness of our line up is proof. We believe that the support of a partner such as Atari, its knowledge of the Italian market together with our experience and attention toward the videogame sector could represent the right mix for a winning cooperation”.


For more Information:

Virgin PLAY, S.A.

Press Dpt.

Pº Castellana, 9-11

Madrid 28046

Tel.: + 34 91 789 35 50

About Virgin PLAY:

Virgin Interactive España opened its doors in 1995 with Mariele Isidoro and Francisco Encinas as a subsidiary of the Virgin Interactive, owned by VIACOM. In May of 2002 Tim Chaney and Francisco Encinas lead a management buyout and renamed the company Virgin PLAY becoming the exclusive distributor in the Spanish and Portuguese markets for companies such as: Midway, Ignition (SNK), Koch Media and Koei just to name a few.

During this period, Virgin PLAY has become a leader in the videogame sector being responsible for launching franchises such as: Resident Evil, Command and Conquer, Driver and Baldur’s Gate and is also the first 100% Spanish publisher for consoles.

Virgin´s first publishing projects were Torrente 3, Dead&Furious and Final Armada. The company will add on to their catalogue with titles such as Donkey Xote, Snow x Racing, The Crusades and Real Madrid, which will be published under Virgins new brand: V2Play.

Virgin sells and distributes its products worldwide using local distributors as well as their own offices in Spain and Portugal. For more information:,

About Infogrames Entertainment and Atari:

Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR0010478248) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATARD). The Atari Group is a producer, publisher and distributor of interactive entertainment software for all market segments and inall existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries. The Atari Group’s extensive catalogue of popular games is based on original franchises (Alone in the Dark, V-Rally, Test Drive, etc.) and international licenses (Dragon Ball Z, Dungeons&Dragons, etc.). For more information:

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at