iVentureCapital portfolio company now operating in Poland: Focus on Polish Gamers – TrafficCaptain Enters Growth Market

P r e s s R e l e a s e

Hamburg, 06 November 2012: TrafficCaptain ( www.trafficcaptain.com), the ‘Games Performance Network’, further extends its international reach by entering the Polish market. Advertisers can now utilize the network to book campaigns targeted specifically at Polish gamers. In addition, TrafficCaptain will successively expand its portfolio of Polish publishers over the coming months. TrafficCaptain is one of eight companies in the portfolio of iVentureCapital ( www.iventurecapital.com), the strategic investor specializing in the games industry.

TrafficCaptain is the performance campaign expert for website and Internet portal providers promoting mobile, browser, casual and online games. The Performance Network aggregates offers of game developers such as Bigpoint, Travian, Ubisoft and InnoGames. TrafficCaptain is already well-positioned in Germany, Western Europe and the United States. By extending its services to the Czech Republic, Slovakia, and first and foremost, Poland, TrafficCaptain is set to tap into the high-growth markets of Central and Eastern Europe.

Poland in particular is evolving into an increasingly attractive location for the international games industry. Recent analysis carried out by the Newzoo market research institute shows that Poland is home to twelve million gamers, of whom 81 percent regularly play browser games and 16 percent would be willing to spend money on free-to-play MMO games.

The move is backed by the interests of both advertisers and game developers seeking to promote their games in this emerging market. TrafficCaptain aims to generate premium traffic for all partners and to acquire new users for game developers using the network as an advertising channel.

TrafficCaptain’s Polish Country Manager, Alicja Borucinska, will be the main contact person for all partners and clients from Poland.

About TrafficCaptain GmbH

TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. iVentureCapital contributes its unmatched expertise in generating qualified traffic for online and mobile content to this online advertising network. TrafficCaptain offers performance-based campaigns for mobile, social, MMO, strategy and online games optimized for high eCPMs. TrafficCaptain campaigns are international, with a focus on Europe (Germany, France, Spain, Poland, etc.) and North America (USA and Canada). In addition, TrafficCaptain provides consulting services for media planning and the implementation of Google AdWords campaigns. Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.

About iVentureCapital GmbH

iVentureCapital GmbH invests both early stage and later stage capital in innovative game developers (mobile, browser), game portals, and affiliate systems, using a smart-money approach by providing entrepreneurial services for portfolio companies. The company is headquartered in Hamburg (Germany), and has offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. Apart from exits, dividend-oriented investments are therefore also expressly desired. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please visit www.iventurecapital.com for more information.


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