LONDON, 15 June 2012 – Microsoft is proud to announce acclaimed British indie rock band, the Kaiser Chiefs, will be ambassadors for the “Xbox Summer Stadium” sports and entertainment campaign from 15 June until 12 August 2012. As part of their role the band have pledged their support to Microsoft’s charity partner, Right To Play, encouraging fans to take part in donating to a great cause.
The Kaiser Chiefs have joined Right to Play Athlete Ambassadors including UK High Jumper, Martyn Bernard, and Red Bull Cliff Diver, Blake Aldridge, to deliver a special message asking fans to unite in the virtual world and support the charity. On 16 June 2012 at 6 p.m BST, fans across Europe are invited to take part in the 100m dash on Xbox Kinect Sports game and help break a Guinness World Record for the most people in an online race. Participants will not only have the chance to be record breakers, but Microsoft will also donate funds to Right to Play each time a person is taking part.
Kaiser Chiefs lead singer, Ricky Wilson, commented: “We’re proud to be supporting Right To Play and want to encourage our fans and Xbox communities to raise funds for a brilliant cause. Tomorrow on 16 June, I’ll be joining people across Europe in the charity fun run on Xbox LIVE. It takes just 10 seconds of your time to do something which will actually help children around the world.”
On the weekend of 15-17 June 2012, Xbox is providing free access to its Xbox LIVE Gold subscription service* and for every person who takes part in the charity run on 16 June 2012, Microsoft will make a donation to Right to Play. These contributions will enable Right To Play to use the transformative power of play to educate and empower children facing adversity.
Right To Play Athlete Ambassador and UK High Jumper, Martyn Bernard, commented: “ Working with the likes of the Kaiser Chiefs and Xbox helps raise much needed awareness of the great things we can do together to improve the lives of children through sport. With their support and fans we hope that more children from around the world will have access to and benefit from Right To Play’s sport and play programming. Here’s to a fantastic summer of fundraising.”
Sport fans will also have the chance to represent their countries in weekly online tournaments, as well as watch the world’s greatest sports events on Xbox LIVE’s entertainment applications. The Xbox Summer Stadium campaign will culminate with an exclusive and intimate gig by the Kaiser Chiefs broadcast on the closing weekend of 10th August 2012. Xbox Gold members can watch it exclusively on Xbox LIVE via the MUZU.TV entertainment app as well as win tickets to attend the gig***.
Elena Branet, Entertainment Marketing Lead for Xbox LIVE added: “We’re very excited to have Kaiser Chiefs join our campaign to bring the community together around entertainment and help raise funds for kids sports. It’s going to be a fantastic few weeks for sport and entertainment and we’re extremely proud to be hosting it all on Xbox LIVE in support of Right To Play’s programmes. We hope our fans will take part in what promises to be a very memorable summer and enjoy the celebration with this iconic band.”
The donation site will go live on 15 June 2012, full details on how to donate and take part in Guinness World Record attempt on 16 June 2012 can be found at www.xbox.com/right-to-play.
Images related to this announcement can be downloaded here: Kaiser Chief RTP Summer Stadium Images.zip. Captions for images provided below.
· Kaiser Chiefs support Xbox and international children’s charity Right To Play, in a Guinness World Record attempt over Xbox LIVE at 6pm BST on 16th June to raise much needed funds for the charity
· Kaiser Chiefs, along with GB Olympic High Jump hopeful Martyn Bernard (left) and 2x European Cliff Diving Champion Blake Aldridge (right) support Xbox and international children’s charity Right To Play, in a Guinness World Record attempt over Xbox LIVE. Taking place at 6pm BST on 16th June this will raise much needed funds for the charity
Video assets can also be found here: Kaiser Chiefs RTP Video CTA.zip
* Xbox LIVE Gold available at no additional cost from 12pm BST 15 June 2012 to 12pm BST 18 June 2012. Requires Xbox 360 console, broadband access and a FREE Xbox LIVE account ( http://www.xbox.com/en-GB/Live/Join-Today). Not all services shown in this communication will be unlocked for the duration of the Xbox Free LIVE Weekend. For full visibility of the features that will be unlocked during the Free LIVE Weekend, visit the Xbox LIVE Dash between 15 and 18 June 2012. Xbox reserves the right to remove any of the features that are presented as unlocked for the purpose of the Free LIVE Weekend at any time.
** Additional fees and subscriptions may apply
*** Participants need to register for the competition on www.xbox.com/summer-stadium/how-to-play and dance to any song on Dance Central 2 while connected to Xbox LIVE, on Friday 13th till Sunday 15th, and they will be entered into the prize draw as part of the Summer Stadium weekly challenge. Competition is open from midnight 12th July 2012 – midnight 15th July 2012, registration can start on 9 July. Please note this only applies to UK, Germany, France and Spain.
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About Xbox 360
Xbox 360 is a home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 has transformed social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as one of the world’s largest on-demand libraries of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of more than 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy one of the world’s largest on-demand libraries on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of more than 40 million people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are***. More information about Xbox LIVE can be found online at http://www.xbox.com/live.
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About Right To Play
Right To Play is a global organization that uses the transformative power of play to educate and empower children facing adversity. Through playing sports and games, Right To Play helps children in more than 20 countries to build essential life skills and better futures, while driving lasting social change. Founded in 2000 by four-time Olympic gold medalist and social entrepreneur Johann Olav Koss, Right To Play is headquartered in Toronto, Canada and has national offices in Canada, the Netherlands, Norway Switzerland, the United Kingdom, and the United States. Our programs are facilitated by 590 international staff and nearly 12,000 volunteer Coaches.