KingsIsle Entertainment Launches Open Beta Testing Phase for Wizard101

PLANO, TEXAS- Aug 06, 2008 - Online entertainment company KingsIsle Entertainment, Inc announced the successful completion of closed beta testing for virtual world Wizard101. The final beta testing phase has now been opened to the general public at www.wizard101.com. Wizard101, which emphasizes magical adventure and card-collecting in an online 3D world of Wizards, is expected to officially launch within the next month.

"We more than doubled our anticipated beta audience for Wizard101," said KingsIsle CEO Elie Akilian. "It turns out that the solid game mechanics and whimsical fantasy environment appeal even beyond the tween audience. We've had a great response from testers that included everyone from grandmas who play with a grandchild sitting in their lap to twenty-something traditional gamers."

Wizard101's collaborative play style supports an environment where players benefit from working together in adventure quests. A tiered chat system and pre-defined character name generator create a safe community for younger players while an Arena provides a spot for more traditional gamers to show off their player versus player spell-casting skills. As they adventure, players can upgrade their costume and magical accessories, adopt bizarre pets, solve puzzles and play mini-games. At launch, Wizard101 will be free to play, with advanced play content available by subscription.

KingsIsle had Wizard101 under development for three years before the beta period, which means testers experienced a very fully fleshed out game with detailed graphics, fantastic worlds and fully-functional game play. There has been an increasing online buzz about Wizard101. Testers, including those below from esteemed virtual community The Syndicate® have been saying things like:

"Wizard101 is a great game for the whole family, especially for kids. I watch my 6 year old AND my 14 year old laughing with each other instead of irritating one another, as brothers tend to do. I play right along side of my kids."

"Having been a gamer for 30 years now, playing with my kids has to be the most fun I have ever had ... They enjoy the ability to get many different spells and see all the amazing animations, and both are always wanting to start new wizards to try the others. I think the variety of schools and the spells that goes with them makes Wizard101 stand out over ."

Anyone with a PC who would like to join the final beta testing phase can now sign up at www.wizard101.com and instantly download and install the initial software to join the large cast of good, bad, and frequently silly in-game characters and other players. Beta testers play the game for free and provide feedback to the game's creators leading up to the official launch.

For additional details go to www.wizard101.com.

About KingsIsle Entertainment

Founded in 2005, with operations in the Dallas area and Austin, KingsIsle is creating massively multiplayer online entertainment offerings that are innovative, compelling, uncommon and of high quality. They have brought together a team of highly creative, energetic, accomplished and skilled professionals to develop these projects. The team consists of individuals with unique and in-depth experience in the development of video games, online environments, communications and commercial software. For more information, please visit www.kingsisle.com.

Michael Meyers Public Relations

Michael Meyers

email: michael@mmpr.com

phone: 925-551-8080

Michael Meyers Public Relations

Linda Meyers

email: linda@mmpr.com

phone: 925-551-8080


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.