KNeo World Launches Pay-What-You-Want Back To FUN Bundle

Compelling Games Worth $70,

Choose Your Donation To Charity,

Help Your Kids Learn

San Francisco, CA. October 1 st 2012. Going back to school does not mean the end of fun and games. KNeo World's unique new Back To FUN Bundle offers parents a collection of engaging educational games, designed to help kids learn, worth approximately $70, but allows them to choose how much they pay for the games – while donating to charity at the same time.

The Back To FUN Bundle offers a comprehensive collection of games designed by experienced game developers to work together and ensure kids have fun with each and every title.

KNeo World's expertise in educational software and learning, ensures that every game provides kids with core language, numeracy, art & design and science skills, as well as secondary benefits such as problem-solving, creativity and strategic thinking.

Following the enormous success of bundles in the 'indie games' market, KNeo World is making this bundle – the first of its kind – available to parents with no fixed price tag. Buyers can pay what they think the bundle is worth. Buyers can also choose how the money they spend is split between the game developers, KNeo World and Our Children’s Foundation, so it's doing some good for kids everywhere.

There are eight core games in the Back To FUN Bundle , though anyone paying more than the average price, will receive additional exclusive bonus games.

Unlike other indie game bundles, the whole Back To FUN Bundle works together as a collection, with an innovative educational wrapper. As kids play through the games, their progress is tracked, achievements unlocked and badges awarded to show the skills and experience they have gained, so every player can enjoy the games and parents can ensure children are learning as they play.

Robin Matthews, the chief executive officer of Knowledge Nation, creators of KNeo World, said, “From day one our approach has been simple. Kids learn better when they're having fun and enjoy the learning experience. We bring together the best games with real educational value. The KNeo World Back To Fun Bundle makes the games available to every family and ensures every child can benefit, play, enjoy and learn with our games. Not only can parents decide what they pay, they can also choose how much of the money goes to charity - so everyone wins. We're thrilled to bring the Back To FUN Bundle to families across America – and around the world. We're looking forward to helping kids everywhere have fun and learn at the same time...”

The KNeo World Back To FUN Bundle is available now from www.KNeoW

Pay whatever you choose and decide how much to donate to charity.


Notes To Editors:

About Knowledge Nation

Our approach involves taking the very best games and maximizing their full educational value.

These games continue to be highly motivating for children. Our difference is that they are also compelling for parents who may be more interested in education than entertainment.

Every game we license is given an educational rating that is independently validated by teachers and educators during a rigorous, concentrated testing phase. The rating is split into various categories of higher order skills that are difficult to learn in school but essential for preparing children to succeed in a knowledge-based economy. These skills ensure that players learn across every game and allow performance to be monitored to ensure players progress.

We capture metrics and data regarding play patterns, usage and educational progress. The metrics help drive a graphical assessment system to identify strengths & weaknesses and a dynamic personalized learning plan, which identifies specific activities. This provides clear and demonstrable evidence to the parents that their children are improving over time as they play the games.

The captured data is used to help better inform our selection of future games for educational effectiveness. Our ultimate goal is to use these metrics to supplement and facilitate learning as well as tailor the learning experience to different ages, abilities and player profiles.

We plan to take the portfolio of games, the associated educational wrapper and a community website/portal, to market using the recognized business model of indie game bundles, where consumers can set their own price point and a share of revenue is given to relevant charities. As a library of validated educational games is developed, the business model can evolve into more of a subscription or on-demand basis. There are numerous opportunities for added value and long term revenue streams for the modified games, both within future releases or potentially even for in-school use; opening up new markets and revenue opportunities based on proven efficacy.


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