KOEI ANNOUNCES NOBUNAGA'S AMBITION®: RISE TO POWER

Burlingame, CA– November 08, 2007 -- KOEI, recognized worldwide as the premier brand of strategy and action games, today announced Nobunaga’s Ambition®: Rise to Power, an epic historical simulation from legendary game producer Kou Shibusawa. The game is scheduled to ship to North American retailers beginning February 5, 2008, exclusively for the PlayStation®2 computer entertainment system.

“The Nobunaga’s Ambition series defined the simulation genre when it first debuted in 1983. The engrossing gameplay in many ways set the standard by which all other console simulation games would be measured,” said Amos Ip, Senior Vice President at KOEI Corporation.“The franchise continues to be enjoyed around the world and has garnered numerous awards. Now, with Nobunaga’s Ambition: Rise to Power the engrossing strategy and simulation elements are presented in a rich 3D environment. KOEI is excited to reintroduce the Nobunaga’s Ambition series to veteran players and to a new generation of fans.”

About Nobunaga’s Ambition: Rise to Power

Set during the 16th century, Nobunaga’s Ambition: Rise to Power sends players back in time to the Sengoku (Warring States) period of Feudal Japan. It was during this time that the visionary Nobunaga Oda assembled the most advanced military force in Japan, and instituted new policies that stimulated the growth of the nation’s economy.

In Nobunaga’s Ambition: Rise to Power, players will assume the role of Nobunaga, or of a rival warlord, in their quest to unite Japan under one rule. Packed with 7 dramatic scenarios - from the 1551 Struggle for Power to the events following Nobunaga’s death in 1582, Nobunaga’s Ambition: Rise to Power lets players embark on their quest from more than 300 different starting points.

For the first time in the series, military campaigns are carried out using an explosive 3D real-time battle system. Plus a new command lets players go“all in” and risk their entire empire in battle. If victorious, players will expand their empire, but a defeat could mean the total loss of their land.

Nobunaga’s Ambition: Rise to Power is more than just a game of military domination. Life in Feudal Japan is brought to life with remarkable detail. In vibrant castle towns the daily lives of characters will unfold while players nurture their village into a flourishing empire. Players will also manage government affairs and develop critical infrastructure such as ninja camps, blacksmiths, and markets. A robust character edit function features a wide variety of character faces, the ability to edit stats, and let’s the player choose when and where the characters will appear.

Originally released in Japan as Nobunaga’s Ambition: Tenkasousei, Nobunaga’s Ambition: Rise to Power marks the return of the series to North America. Nobunaga’s Ambition: Rise to Power is developed by KOEI Co., Ltd and produced by Kou Shibusawa, the mastermind behind the legendary Romance of the Three Kingdoms® and P.T.O.™ historical simulation series. The game is rated“T” (Teen– Alcohol Reference, Mild Language, Violence) by the ESRB. Press can find (watermark-free) assets at gamespress.com. For the latest information on Nobunaga’s Ambition: Rise to Power, please visit www.koei.com.

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About KOEI Corporation

Based in Burlingame, California, KOEI Corporation established operations in 1988 as the North American subsidiary of KOEI Co., Ltd. of Japan.

KOEI is respected worldwide as the premier brand of strategy and simulation games, and is the innovator of the Tactical Action genre. The company's Dynasty Warriors® and Samurai Warriors® series of games have generated a combined 15 million units in global sales.

KOEI develops, publishes, and distributes interactive software for video game systems and personal computers. For fiscal 2006, KOEI posted worldwide revenues of $206 million. KOEI maintains operations in Japan, the U.S., the United Kingdom, France, Canada, China, Korea, Taiwan, Singapore and Lithuania. More information about KOEI and its products can be found at www.koei.com.

Nobunaga’s Ambition, Dynasty Warriors and the KOEI logo are registered trademarks or trademarks of KOEI Co., Ltd.©2003-2008 KOEI Co., Ltd. All rights reserved.“PlayStation” and the“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are properties of their respective owners.

For more information:

KOEI Corporation

Jarik R. Sikat

Sales&Marketing Manager

email: sikat@koei.com (press inquiries only)

phone: 650-692-9080 ext. 230


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