Atlanta, GA -- June 28, 2011 -- Konsole Kingz (KKZ) releases the Convert the Wack Project inspired by world-renowned, mixed media artist, Dubelyoo (pronounced W). The art pieces capture moments that relate to hip-hop music and its culture.
Exclusively for the PlayStation®Store, the Convert the Wack Project features six original works from Dubelyoo’s collection along with the KKZ silver icon pack.
Dubelyoo, co-producer of the traveling art show, Art, Beats + Lyrics, has completed several artistic projects that expand beyond the canvas. Dubelyoo has worked with some of the top brands and celebrities, including the design of the ATL Sneaker for Converse, rapper Young Jeezy's logo, and a line of superhero t-shirts for Marc Ecko.
The collaboration with Dubelyoo marks Konsole Kingz fifth theme for the PlayStation Store.
Cj Peters, CEO of Konsole Kingz, stated,“I’ve always been aware of Dubelyoo’s artwork and his campaigns. His work and events have always been hip-hop related. He’s a prominent featured artist. So it was a perfect match.”
“I would like to bridge the gap between gamers that are into hip-hop and the artists that are inspired by it . I hope gamers that are into the hip-hop lifestyle will become art enthusiasts as well as collectors,” said Dubelyoo.“I also hope that gamers realize how awesomely cool PlayStation 3 and Konsole Kingz are for linking up with the art community for a endeavor like this.”
How to download the Convert the Wack Project on PS3™ system:
1. Log into the PlayStation Store
2. Go to Themes&Avatars
3. Select Dynamic Themes
4. Select Art
5. Navigate to“Convert the Wack Project” Theme
How to install the Convert the Wack Project:
1. From the Settings icon on the XMB (Xross Media Bar), scroll to the Theme Settings option.
2. Press the X button to display the Theme menu
3. Press the X button again to display a list of themes that are available for use.
4. Scroll to the desired theme, and then select Apply.
“PlayStation” is a registered trademark and“PS3” is a trademark of Sony Computer Entertainment, Inc.
KONSOLE KINGZ (KKZ) has emerged as leaders of the urban video gaming space. The company focuses on a unique combination of promotions, event planning, gaming tournaments, viral marketing, and editorial pieces to connect with and understand the urban gamer.
Atlanta artist, Dubelyoo, is a revered globetrotter whose visual explorations cater to a wide range of topics from celebrity portraits to controversial social commentary. Proudly crediting his fondness for hip-hop, Dubelyoo’s global eminence stems from his brilliant method of creating an artistic paradox of“exaggerated exactness” to birth mind-blowing renderings of rap icons including Jay-Z, the Notorious B.I.G., Slick Rick and others. His surreal interpretations of music legends, celebrities, politicians and even comic book heroes have garnered contracts with both urban and world-leading companies. Dubelyoo is also a highly successful art curator. By co-producing America’s largest traveling urban art exhibition,“Art, Beats + Lyrics,” and providing his creative genius to music videos, feature films, publications and Web sites, Dubelyoo continues to prove that“underground” art can elevate to infinite heights during 2011 and beyond.
To schedule interviews, please contact:
Alicia Gholar, Public Relations Manager