Lara Croft opens Italy’s first ever women-only beach

Lara Croft (Karima Adebibe) takes a break from promoting the new Tomb Raider: Anniversary game to relax in the sunshine and open Italy’s very first women-only beach located in Riccione, an exclusive resort near Rimini on the east coast.

The beach opening was held in conjunction with Miss Muretto, a beauty contest held yearly and similar to the Miss Italy contest but for younger girls. The new‘Pink Beach’ is an exclusive area on the beachfront which will now be completely off-limits to men, allowing ladies to relax and tan themselves without having to fend off any unwanted attention. The beach opening was broadcast across Italy to 10 million people on the national news.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at