Larry Sparks Joins Square Enix As Vice President Of Marketing


London (3rd August, 2007)– Square Enix Ltd., the publisher of Square Enix® interactive entertainment products in Europe and other PAL territories, are pleased to announce that Larry Sparks is to join the company from 1st October 2007 as Vice-President of Marketing. Larry will report to Michael Sherlock, Senior Vice President of Sales and Marketing.

“I am delighted to welcome Larry as Vice President of our marketing team,” John Yamamoto, president and chief executive officer at Square Enix Ltd. stated,“His track record of building brands and growing franchises in the video games industry and deep understanding of European consumers is perfect for our strategy of further strengthening our existing brands as well as ensuring the success of our growing product line-up in Europe and other PAL territories. The addition of Larry Sparks will ensure we deliver the best marketing campaigns and achieve our goal of continued growth.”

“I am thrilled to be joining Square Enix and have the opportunity to work on world class brands under the leadership of John Yamamoto,” stated Larry Sparks.“I look forward to making a major contribution to the future success of the company.”

Larry Sparks has over 15 years experience in the video game industry. Most recently he served as Global Head of Brands Management at Eidos Interactive Ltd. and led the successful launch of brands including Hitman Blood Money and Just Cause. He is also widely respected in the industry for his key role in the early and most recent Tomb Raider series, one of the world’s most successful franchises selling over 32 million copies worldwide.

About Square Enix Co., Ltd.

Square Enix Co., Ltd. (Square Enix) with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises– FINAL FANTASY®, which has sold over 75 million units worldwide, and DRAGON QUEST® which has sold over 43 million units worldwide– under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

About Square Enix Ltd.

Located in London, Square Enix Ltd. handles operations in Europe and other PAL territories including sales, marketing and publishing of Square Enix titles. More information on Square Enix Ltd. can be found on the Internet at

DRAGON QUEST, FINAL FANTASY, KINGDOM HEARTS, SQUARE ENIX and the SQUARE ENIX logo are trademarks or registered trademarks of Square Enix Co., Ltd. in United Kingdom and/or other countries. All other trademarks are the property of their respective owners.

Square Enix Limited is a company registered in England&Wales under the number 3679704 whose registered office is Castle House, 37-45 Paul Street, London EC2A 4LS.



Alex Huhtala

Public Relations Manager

Square Enix Ltd

+44 (0) 20 7324 5223

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