“Fable III– A Call to Action” Video Unleashes Edge-of-Your-Seat Action, Adventure and Drama

LONDON– 21 October 2010 - Get ready to lead the charge with the guile of your magic, power of your sword and accuracy of your shot! Titled“Fable III– A Call to Action,” the commentary video from Lionhead Studios peels back the curtains for a sneak peek into the stunning action-packed journey along your road to rule in the highly anticipated Xbox 360 exclusive. Launching across Europe on 29th October,“Fable III” puts the fate of the revolution into your hands.

The video features scintillating gameplay footage that takes you to the forefront of revolution in“Fable III,” while the Lionhead Studios team, including Creative Director Peter Molyneux and Head of“Fable” Franchise Louise Murray, discusses the ever-evolving world of Albion as a result of your alliances and promises, and the consequences of your actions. Whether you lead with an iron fist or a gentle hand, you’ll rule Albion your way– from how you choose to fight and the people you surround yourself with to the King or Queen you eventually become. Take centre stage in all the action as you become entwined in an unparalleled story of power, morality, choice and consequence.

Available on 29th October, fans who purchase“Fable III” will receive in every new copy a one-time-use Xbox LIVE redemption card that will grant access to exclusive downloadable content:

    <*>Call forth undead minions to your aid with the Raise Dead Potion <*>Extend battle time for more attacks with the Slow Time Potion <*>For the fashionably conscious, try on and keep the Scot Male Hero Outfit or the Scot Female Hero Outfit <*>Looking to get inked? The Highlander Tattoo Set will be perfect for your hero or heroine <*>With the Red Setter Dog Skin, you can transform your faithful furry companion into a whole new breed

“Fable III” is available in a Standard Edition (£49.99) and Limited Collector’s Edition (£59.99) for Xbox 360.

Fans in the UK can sign up to Fable III: Kingmaker, a geo-location mobile game, and show support for either the Royals or Rebels. By planting flags for their faction using their mobile phone, players can earn gold which can be used in the full game of Fable III. Visit www.fable3kingmaker.com for more information.

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Notes to editors:

“Fable III” launches in across Europe on Oct. 29 and is rated 16 by PEGI*.

For general assets, including the video, visit http://edelmanadmin.psni.com/public/Fable%20III *

For more information, visit www.xbox.com/fable3

For additional details, visit Lionhead at lionhead.com/fable3 and www.facebook.com/fable3

*All age-rated video content must be placed under an appropriate age gate, per PEGI standards.

-Ends-

For more information:

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Rebecca Rippin / 020 3047 4018 / rebecca_rippin@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

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