“The Games Industry in Ireland 2012” Report is published during Dublin Games Week 2012

Details Digital Gaming industry across island of Ireland, identifies 91% jobs growth since 2009 with over 2800 employed by over 80 companies, 292% increase in game developers and values 2001 – 2011 Irish consumer market value at over €2 billion and 2011 value at €211 million

Running alongside GAME: The Future of Play exhibition @ ScienceGallery.com, GameDevelopers.ie workshops @ DigitalSkillsAcademy.com, and DublinGameCraft.com at the Engine Yard, Barrow Street during

Dublin Games Week 2012

Dublin, Ireland – Friday 16th November 2012 – As part of Dublin Games Week, “The Games Industry in Ireland 2012”, an independent report by Jamie McCormick, was published today for the GameDevelopers.ie community and interested parties at DigitalSkillsAcademy.com, The Digital Hub, Dublin 8 after previews at the GAME: The Future of Play on Thursday 15th November at ScienceGallery.com, Trinity College.

The report gives a conservative estimate of the size, scale, distribution and make-up of digital gaming companies operating across the island of Ireland, as well as an estimation of the size of the Irish consumer games market as a distinct wedge of the broader UK market, of which it is part. It is also seeking industry help from the expatriate Irish and Northern Irish game development community who have scattered around the world to “ # icheckedingd.ie ” after doing   http://tinyurl.com/irishexpatgamessurvey2012 so we can see what skills gaps still remain before they’ll come home to enable AAA development to become a reality in Ireland.

The report breaks down the industry across four main categories: core development, industry services, retail and consumer focused services, and publishing services. It was conducted through two surveys in March and October 2012. It outlines regional jobs numbers, county company numbers, the split between indigenous and international companies, and the types of jobs currently available among people working in the Irish Digital Gaming Industry.

It that there as of October 2012, at least 2802 people work across 83 games companies on the island of Ireland (Republic and Northern Ireland), with jobs up 91%, game developers up 292%, and overall company numbers quadrupling since the 2009 report on the industry by Dr. Aphra Kerr (NUI Maynooth) and Dr. Anthony Cawley (UL). It also factors in known recent hits to the games industry, and these figures are after they have been accounted for. The report also identifies twelve different games platforms being developed for, with iOS in first place, followed by browser games and PC games in second place.

The report also values the Irish consumer market between 2001 and 2011 at over €2 billion, and the 2011 market value of over €211 million and measures it at least 7% of the overall UK market.

Published as a piece of independent research freely available to the public from Friday afternoon at GameDevelopers.ie, it is offered to industry and state agencies as a benchmark, against which future growth in the entire Irish Digital Gaming Industry can be measured. The author works professionally as Marketing Systems Manager at free-to-play publisher gPotato.eu since 2008, and has worked for over a decade in the Irish Games Industry across Gamesworld, Demonware, Xbox Live Gaming Centre and Jolt Online gaming.

The report is released as part of Dublin Games Week, incorporating the launch of the GAME: The Future of Play, a free exhibition running in at ScienceGallery.com, Trinity College from 16/11/12 – 20/01/13, GameDevelopers.ie workshops taking place at DigitalSkillsAcademy.com on 16th November and DublinGameCraft.com, taking place on Saturday 17th November at Engine Yard, Barrow Street.

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Notes for Editors

For further information on this survey please contact Jamie McCormick on  +353 86 1500137 ,  jamie.mccormick@gmail.com or via  http://ie.linkedin.com/in/jamiemccormick


Jamie McCormick works as Marketing Systems Manager for GALA Networks Europe, a leading publisher of online games utilising the free-to-play via the  www.gPotato.ie portal. He has worked in the Irish industry since the late 1990’s, working in companies including Gamesworld, Demonware, Xbox Live Gaming Centre and Jolt Online Gaming through this time.


"The Games Industry in Ireland 2012" is an independent study conducted by Jamie McCormick, Marketing Systems Manager at Gala Networks Europe, being previewed at the GAME exhibition at Science Gallery on Thursday 15th November and published at GameDevelopers.ie at 9.30am on Friday 16th November at the Digital Skills Academy, The Digital Hub, Dublin 8. The survey was prompted by the Forfás "The Games Sector in Ireland: An Action Plan for Growth" and its adoption into the Action Plan for Jobs 2012, and to establish the size, scale and distribution of the computer games industry in Ireland in February 2012. This builds on the research from Aphra Kerr (DCU) and Anthony Cawley (UL)'s "The Games Industry in Ireland 2009" and shows an increase in the size, scale and distribution of the industry in the last three years. It also aims to establish a market value for the Irish market, as a distinct part of the UK market.

Information on participants in Dublin Games Week


GameDevelopers.ie, where the report has been published, celebrated its ninth anniversary this year. The website allows those employed in the games industry at home and abroad, students, and others related to the Irish games industry to network, seek assistance and advertise jobs. It also runs formal and informal events giving the community an ability to meet face to face. It is non-profit, and run by volunteers. It is currently supported by Demonware.


Founded in 2008 by educator and entrepreneur Paul Dunne, Digital Skills Academy, based at the Digital Hub, is the innovative provider of digital industry-linked programmes in higher and further education & training. Developing talent for the 21st Century digital workplace, the Academy’s digital technology and digital game development programmes are designed to support participants to take advantage of employment opportunities in the Irish technology sector – over 5,000 jobs have been announced in these sectors since the start of the year. The aim of the programmes is to move people back into the labour market by equipping them with the skills that are now in demand. Programmes are delivered by industry professionals in modules including Mobile & Web Application Development, Online Game Development, Digital Marketing & Social Media, Project Management for  Digital Businesses , Graphics & Animation for Web & Mobile, and Web Video Production. Digital Skills Academy delivers its digital content and technology programmes in state-of-the-art facilities at the Digital Hub in Dublin, and in partner centres around the country. See also  www.digitalskillsacademy.com


Pioneered by Trinity College Dublin, Science Gallery is a new kind of space where science and art collide - a porous membrane between the university and the city. Primarily oriented towards young adults between the ages of 15 and 25 years old, Science Gallery develops an ever-changing programme of exhibitions, events and experiences on broad themes linking science, technology and the arts. To date, Science Gallery exhibitions have ranged from light to love and from contagion to the future of the human species. The diverse and provocative programme encourages people to discover, express and pursue their interests in a friendly, sociable environment. Since opening in 2008, Science Gallery has attracted over one million visitors and rated amongst the top ten free cultural attractions in Ireland. Science Gallery is an initiative of Ireland’s leading research university, Trinity College Dublin and is kindly supported by the Wellcome Trust as founding partner, and by ‘Science Circle’ supporters DELL, Deloitte, Google, ICON, NTR Foundation, and Pfizer. Science Gallery also receives government support from the Department of Jobs, Enterprise and Innovation, Department of Arts, Heritage and Gaeltacht and Science Foundation Ireland. Science Gallery’s media partner is The Irish Times. For more information visit  www.sciencegallery.com


This Saturday 17th November, 80 game developers from all over Ireland will gather together in the offices of Engine Yard on Barrow Street, Dublin, to pour forth their creative juices in an extravaganza of game development talent that hasn't been seen since...well, since the first Dublin GameCraft in February. That's right, it's time for Dublin GameCraft II. This time around, participants, either individually or as a team, have a whole 12 hours to create a game. It will be exciting, it will be intense, it will be...slightly pungent, frankly. But it will be worth it! Good luck and may the most ridiculous game win! More information is at  http://dublingamecraft.com/


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.