“Yippee! Entertainment and Studio Liddell announce co-production deal to bring gaming property Chimpact to broadcast!”

Ian Liddell MD Studio Liddell Ltd:

"We have been admirers of Yippee Entertainment for some time and have a great synergy with their philosophy regarding creative content. It was therefore only a matter of time before they developed a project that would allow a collaborative venture to work and the instant we saw Chimpact we knew this had something very special.

We are very proud to be partnering with the lovely and hugely talented people at Yippee!. We believe we are well placed to develop fantastic brand extensions for Chimpact and bring it to the broadcast arena. We see extensive L&M opportunities and are excited by the prospects for the series and further interactive material.

“Studio Liddell have shown that the quality of production for TV can be set high and aim to ensure that the crafting that is already in place for the gaming app is met with high quality writing and animation plus added extra appeal through second screen interactivity and potential on-line world activity”.

Mike Delves CEO Yippee! Entertainment Ltd:

"We aim to connect with the inner child in all of us with our products here at Yippee! Entertainment.

'Yippee!' is the emotion that acts as the driver for the company ethos in ensuring we deliver experiences people enjoy and return to, time after time; our new title Chimpact is an expression of this and has been lovingly crafted over the past months.

We have been overwhelmed by the response of the public, and by the high profile partners we have been able to attract who share our belief and vision for the property.

We are proud to have partnered with world-acclaimed Studio Liddell to bring Chimpact to television and its surrounding merchandising opportunities.

Our dream of building I.P. which has long-term traction in the mass-market is being realised. Yippee!"

Background on Chimpact the game:

Welcome to Chimpact, one-touch gaming at its best - easy to play and fun to master!

Chimpact was created by Yippee! Entertainment and published on the iPhone and iPad (iOS) by world- leaders Chillingo on the 19 th August to critical acclaim by both the trade press and consumers who have given the title a top tier 4.5 star rating.

Commercially, the title has reached top 10 in family/arcade categories in numerous countries, from the UK to China, demonstrating Chimpact's global appeal. Extensions of the product have been subsequently released, ensuring that its audience have remained captivated and engaged post release.

Building on this success, Yippee’s next release on Playbook reached #1 worldwide and has since seen the company extend the property's reach still further by attracting additional partnerships with major players in the sector, notably 505 Games for Nintendo DS  and  Sony Computer Entertainment for Sony PlayStation Suite (VITA / PlayStation phones).

These versions of Chimpact, together with the coming Windows 8, Android and Free to Play iOS platforms, will see the property reach millions of consumers within its first 12 months.

Game reviews include:

"Chimpact makes me hungry. Mostly for bananas, but also for one more round of play..." — 148Apps

"This is one of those games that’s about as simple as they come...But it’s that simplicity that makes it compulsive and fun." — TouchArcade

"Chimpact is definitely a must buy..." — Capsule Computers


About Yippee! Entertainment Ltd

Yippee! Entertainment Ltd. is an independent digital-entertainment company developing games and apps across all major platforms including social networks, smartphones, tablets and IPTV content.

For more information about Yippee please visit http://www.yippee-entertainment.com

About Studio Liddell Ltd.

Studio Liddell has built a reputation as one of the key, UK based, producers of award winning animated series, bespoke apps and interactive content.

In production currently, we have ‘Cloudbabies’ (52 x 10’) a full UK production for HoHo Entertainment, now airing on Cbeebies. Along side this we have 'Lets Play' (26x10') another full UK production for The Foundation, distributed through Zodiac Rights, scheduled to air on Cbeebies in November 2013.

Our experience has enabled our studio to develop a bespoke production pipeline ready for new series work either in-house  or via co-production.

Key to our integrated approach is the ability to internally produce interactive properties such as on-line worlds, iOS & Android apps and cutting edge technologies such as Augmented Reality Gaming and Interactive Story Games.

With access to innovative funding models, a talented, UK based workforce and a desire to collaborate Studio Liddell are at the forefront of transmedia production and IP generation for the 21st century.

For more information about Studio Liddell please visit http://studioliddell.com

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope, Contre Jour, and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit www.chillingo.com.


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