LEGO® Universe Celebrates First Anniversary, Free to Play and Beyond at 2011 Pepcom Holiday Spectacular

This Release's Tags

Family, Kids games, LEGO Universe, MMO, MMOG, MMORPG, Mac, Online Multiplayer, PC, PC gaming, adventure games, free to play, free-to-play, lego, multiplayer

NEW YORK - September 8, 2011

LEGO® Universe, the massively multiplayer online adventure game, recently debuted a Free to Play offering, and will celebrate its first anniversary this October. To show how far it’s come and what’s coming next, the LEGO Group will bring LEGO Universe back to New York City for this year’s Pepcom Holiday Spectacular on September 14th, 2011.

Take your innermost creativity for a ride with free access to LEGO Universe! Hundreds of thousands of fans have entered the Free to Play Zone in less than a month, answering the call to defeat the chaotic Maelstrom and save Imagination.

LEGO Universe memberships are on the wish lists of LEGO fans of all ages this year. Bring their brick-building dreams to life by upgrading to a premium membership for only $9.99 per month. Full LEGO Universe access is easily this season’s hottest holiday gift, with 20+ worlds and instances, complete with original content from LEGO past, present and future.

LEGO Universe is the ultimate arena to play, build and socialize with friends and fans worldwide. With industry-leading safety technology, 24/7 moderation and a suite of parental controls, LEGO Universe offers the safest gameplay community on the web.

Published by the LEGO Group and rated E10+ by the ESRB, LEGO Universe is available for PC and Mac via free digital download at

Check out LEGO Universe at Pepcom, and contact the PR team in advance for a sneak peek demo of new Ninjago content coming this fall, with a huge new in-game zone and over 100 new missions and achievements for members to complete.

About LEGO Universe

Published by the LEGO Group, LEGO Universe is the first massively-multiplayer online game (MMOG) based on the LEGO brick-building play experience. With an ESRB rating of E10+ for PC and Mac, LEGO Universe is a great way for families to play together, battling chaos with creativity in a safe online environment. Players can build, explore, battle, make friends and bring their wildest creations to life – all in an exciting online world of LEGO past, present and future. Get in the game now with the new unlimited Free to Play Zone and free digital download at

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit

LEGO, the LEGO logo and the LEGO minifigure are trademarks of the LEGO Group. ©2011 The LEGO Group.  

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