Let The Diamond Hunt begin as Boulder Dash®-ROCKS!™ hits the Shelves Today

Darmstadt/Geneva, November 22nd 2007–10TACLE STUDIOS AG, Electronic Arts Inc. (NASDAQ: ERTS); and First Star Software, Inc. today announced the Europe-wide release of“Boulder Dash®-ROCKS!™” for the Nintendo DS™ Jointly developed by 10TACLE STUDIOS MOBILE and co-publisher First Star Software, Inc., the modern remake of this cult classic guarantees both veteran“Boulder Dash®” fans and new-found Rockford™ friends exciting and challenging arcade-puzzle action.

This tricky puzzle and dexterity game first made its debut in the early 80s and continues to fascinate its large fan base making it a classic in the history of interactive entertainment. Now Boulder Dash® is back with a hot new look to take the Nintendo DS by storm this holiday. A version of the game for the PSP® (PlayStation® Portable) will follow in Spring 2008. The hit game’s principle remains: players have to collect sparkling diamonds whilst avoiding numerous traps and beating opponents to reach them, all the while watching out for falling boulders.

The game contains four different gaming modes. In addition to the classic single-player mode, which takes players through 80 levels across four different game worlds, Boulder Dash®-ROCKS!™ now offers a new multi-player setting and two additional play modes. For the first time, Boulder Dash®-ROCKS!™ on the Nintendo DS also features‘Route Race’– an all new custom designed strategic game feature which allows the player to use the Stylus to first draw a path for Rockford to exit a level though, neither Rockford not any of the in-game elements move until after the player is ready to test the route they have recorded. While this may seem easy at first, the higher the level, the more challenging it becomes for the player to envision the best strategy as he weighs up which enemies to free or which stones to move to reach the exit, while trying to predict and remember how things will shift based on the route drawn.

Facts:

Title: Boulder Dash®-ROCKS!™

Platform: Nintendo DS™

Developer: 10TACLE STUDIOS MOBILE

Publisher: 10TACLE STUDIOS AG / First Star Software, Inc.

Distributor: Electronic Arts Inc.

Price:£29, 99

Release: November 22nd, 2007

PEGI: 7+

Features:

    <*>4 amazing worlds: Jungle, Lava, Water and Netherworld. All different in game play and environments <*>All-new graphic design which appeals to the modern player and more casual players alike <*>Fascinating game modes: Planet Tour (Storymode), Time Trial and Double Dash (Multiplayer) <*>Exclusive Nintendo DS mode: Route Race (Brain Teaser mode), is all about strategy and uses the stylus <*>130 challenging levels guarantee hours of fun and entertainment <*>New opponents, new tools and all new, challenging puzzles <*>Well proven gameplay, known throughout the world since 1984 <*>Beautifully produced cinematics and entertaining storyline <*>High brand recognition, with millions of units already sold in the Boulder Dash®
Further Information:

www.boulder-dash-rocks.com

www.10tacle.com

www.electronicarts.co.uk

About 10TACLE STUDIOS AG:

Listed in the General Standard of the Frankfurt Stock Exchange, 10TACLE STUDIOS AG (WKN: TACL10, ISIN DE000TACL107) is one of Europe’s leading independent developers and producers of high-end computer and video games. 10TACLE STUDIOS AG produces top-quality products that meet international development standards, and its product portfolio covers all relevant, high-growth segments in the games market. Currently, around 440 employees work for the Company at its headquarters in Darmstadt and the development sites in Hanover, Duisburg, London, Charleroi, Bratislava, Budapest and Singapore. 10TACLE STUDIOS AG’s revenue increased in the first six month of 2007 to€19.4 million EUR (first six months 2006:€12.71 million EUR). During the same period, EBIT increased sharply to€3.37 million EUR (previous year:€2.3 million EUR).

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About First Star Software, Inc.:

Founded in 1982, First Star Software develops, licenses and publishes games across all platforms including cell-phones, hand-held devices, home computers and next generation consoles. A privately held corporation, First Star’s titles are distributed extensively worldwide. For more information please visit http://www.firststarsoftware.com or contact: Dianne Press diannepress@firststarsoftware.com 914.238.3073

About 10TACLE STUDIOS MOBILE GmbH:

Based in Duisburg, Germany 10TACLE STUDIOS MOBILE GmbH, a subsidiary of 10TACLE STUDIOS AG, was founded in 2006 to supply the growing market for mobile entertainment media. The development studio ports 10TACLE STUDIOS AG house brands onto portable video game systems such as the Sony PlayStation® Portable and Nintendo DS™, develops their own concepts and brands and works on co-published titles such as“Boulder Dash - Rocks!”. 10TACLE STUDIOS MOBILE GmbH currently employs a staff of 39 under the management of Alexandra Gerb.

EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NINTENDO DS IS A TRADEMARK OF NINTENDO.“PSP” is a registered trademark of Sony Computer Entertainment Inc.

Boulder Dash®-ROCKS!™ Published by 10TACLE GROUP. Co-Published by FIRST STAR SOFTWARE, INC. BOULDER DASH, FIRST STAR SOFTWARE, INC. and its logo are registered trademarks of First Star Software, Inc. The names Rockford™ and Crystal™ are trademarks of First Star Software, Inc. Boulder Dash© 1984, 2007 FIRST STAR SOFTWARE, INC. All rights reserved. Boulder Dash-ROCKS! was created and developed by 10TACLE MOBILE GmbH with FIRST STAR SOFTWARE, INC. Audio visual material, certain proprietary software and new and distinctive game and character art of Boulder Dash-ROCKS! are trademarks of and© 2007 10TACLE GROUP and Asia Games&Media Private Equity Fund.

NINTENDO DS IS A TRADEMARK OF NINTENDO.

All other trademarks are the property of their respective owners.


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