LG ELECTRONICS & GAIKAI ANNOUNCE PARTNERSHIP TO DELIVER DIGITAL TV CLOUD GAMING

Los Angeles, USA - January 10, 2012 - Gaikai Inc., a Southern California based business, and LG Electronics today announced a key strategic partnership to launch an integrated Smart TV cloud gaming service across LG Cinema 3D TV starting with the 2012 products.  A prototype version of the service will be demoed live from the CES 2012 show floor in Las Vegas.

Gaikai has spent three years building the fastest interactive cloud network in the world, instantly capable of delivering cutting-edge games without the need for any extra custom hardware.  Coupled with relationships with the top video game and development partners around the world, Gaikai is capable of delivering a broad catalog of the world’s most exciting games straight to LG connected consumers.

“We care passionately about delivering the best content and most premium experiences possible for our valued customers”, said Taeg Il Cho, VP of TV Product Planning Group at LG Electronics, “the ability to have award winning games that run on much more powerful hardware in the cloud than today’s PlayStation® 3 or Xbox® 360, made this a must-have feature for our televisions and future devices”.

“Thanks to the Internet, you can watch the latest movies and listen to the latest music practically anywhere,” said David Perry the CEO of Gaikai, “but until today, to play the biggest blockbuster video games, every household has had to buy and set up expensive video game console hardware. That’s all about to change and pioneers in the space can build direct digital relationships with their end consumers.”

LG will leverage Gaikai’s processing cloud platform for its game portal service operating within the LG Smart TV ecosystem.  Consumers will be able to use Smart TV sign-in and seamlessly play a broad range of games, including some of the latest award-winning releases.

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MEDIA CONTACTS:

LG Electronics America, Inc.                  Gaikai

Youngshin Park                                       Alison Beasley, Lincoln Beasley PR

T: +82 (10) 3931-8612                             T:  + 44 (0)796 644 9130

E: youngshin.park @lge.com                      E:  alison@lincolnbeasley.co.uk

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of $ 48.2 billion, LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators.

About LG Electronics USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

About Gaikai

Gaikai is the world's first open interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any internet-connected device. Gaikai's global cloud streaming network is fully managed and live in over a dozen countries with top-tier partners. Gaikai's robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable through physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital.

For more information, please visit:

Web: www . gaikai . com

Press Kit: http :// www . gaikai . com / press

Newsletter: http :// www . gaikai . com / signup

Facebook: www . facebook . com / GaikaiInc

Twitter: @ Gaikai _ Inc

   


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