Lifeskool Seeks Gamers' Sickest Tricks

Contest Will Let Gamers Strut Their Machinima Skills and Gaming Moves Before A Panel of Industry Elites Including Zack Snyder, Director of the Film 300, Rocker/Machinima Music Video Producer Tommy Lee and Chris Burke, Halo Filmmaker and Creator of“This Spartan Life”

Grand Prize Winner Will Receive Once-In-A-Lifetime Mentorship Opportunity in NYC with Machinima Master Chris Burke at Cutting-Edge Machinima Studio

NEW YORK, NY– October 3, 2007– You got the skillz, but now it’s time to prove it with LIFESKOOL TV’s“Show Us Your Sickest Trick” machinima contest. Brought to you by LIFESKOOL TV, its signature On Demand series, Gamer Dojo and Gametrotting, and Machinima.com, this contest will seek video proof of raw pwn3ge (ownage) captured in your favorite games. Entries will be judged by both your fellow machinima devotes and a panel of experts including 300 director Zack Snyder, Tommy Lee, the rocker bringing machinima to music videos, famed Halo filmmaker Chris Burke, president of Machinima production company Bong + Dern and creator of Halo talk show,“This Spartan Life” and Jonathan Drubner, host of LIFESKOOL’s video gaming series Gamer Dojo and Gametrotting.

Machinima is a new genre of filmmaking which uses games and game engines as its virtual backdrop. It has spawned thousands of user-generated movies and, most notably, was the centerpiece of the World of Warcraft-themed 10th season premiere of South Park. The question, of course, remains: Who will be the next big Machinimator to break through?

“LIFESKOOL’s On Demand video gaming content consistently ranks among our top performers and our latest gaming series, Gamer Dojo and Gametrotting, are no exceptions,” said Daniel Ronayne, executive vice president and general manager of LIFESKOOL.“We’re thrilled to bring such an exciting competition to our viewers and the entire gaming community, and further our mission to inspire and inform the next generation of gamers.”

In addition to its“Show Us Your Sickest Trick” machinima contest, LIFESKOOL will be premiering two new video gaming episodes this fall– a Gametrotting episode dedicated to machinima premiering October 18 and a Gamer Dojo episode on the much anticipated Halo 3 premiering November 15.

PRIZES:

• Grand Prize Winner: Trip to NYC to meet Chris Burke at Bong + Dern (includes round-trip airfare, up to 12 nights hotel accommodations and $1,000 spending stipend).

• People’s Choice Winner: The game console of your choice (subject to availability).

SUBMISSION GUIDELINES:

• Any genre is acceptable, from shooters like Gears of War and Counter-Strike, to extreme sports titles like Tony Hawk and MMO’s such as World of Warcraft, to virtual worlds like Second Life.

• Submissions must be in a Web-friendly format like wmv or Quicktime.

• Keep it short (3 minutes, max), keep it clean.

CONTEST DATES:

• Entries can be submitted at www.machinima.com now through January 31, 2007

• Winners will be announced March 3, 2008

For more information, including rules and finalists (when available), go to www.LIFESKOOLtv.com or www.machinima.com. If you happen to be a n00b (newbie) when it comes to Machinima, check out the“Machinima 101” tutorial at Machinima.com, then tighten up your moves by watching“Gamer Dojo,” LIFESKOOL TV’s all-new On Demand series devoted to improving your game.

In addition, make sure to check out LIFESKOOL’s exclusive“Show Us Your Sickest Trick” contest trailer featuring Chris Burke, available at www.LIFESKOOLtv.com and www.machinima.com.

About LIFESKOOL

LIFESKOOL is the only FREE On Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs. With new shows to choose from each week featuring a broad array of expert on-air personalities and hosts, LIFESKOOL offers something for everyone with shows such as Guitar Xpress, The Pet Shop with Marc Morrone, John Lithgow’s Paloozaville and many more. LIFESKOOL, formerly known as Mag Rack, launched in 2001 as the first television network to produce original entertainment created exclusively for On Demand. LIFESKOOL is owned by Rainbow Media Holdings LLC and distributed via cable operators to more than 11 million homes nationwide. For more information, visit www.lifeskooltv.com.

About Machinima.Com

Machinima.com was launched in January 2000. Since then, it has grown to become the preeminent site serving the Machinima community. With offices in the United States (Los Angeles, CA) and Europe (Edinburgh, Scotland), Machinima.com is growing to become the next generation 3D entertainment network, as well as the hub for the exciting Machinima movement. Machinima.com is dedicated to continue providing our community with access to the best Machinima content on the Web along with valuable resources and information needed to create Machinima.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.

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For more information, contact:

Marie Stenberg

LIFESKOOL TV

(646) 273-7383

mstenberg@rainbow-media.com


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