FOR IMMEDIATE RELEASE
NEW YORK, NY July 19, 2007– Get your game on July 19th with the premiere of LIFESKOOL TV’s all-new On Demand original series, Gametrotting. Hosted by ultimate gamers Jonathan Drubner and Jessica Chobot, Gametrotting gets inside the latest trends, features and issues of the gaming world covering topics such as MMOs (Massively Multiplayer Online games), pro-gaming, the future of handheld gaming, Xbox Live online gaming and much more.
“Not only are gamers into games themselves, but the entire gaming ecosystem is exploding with new technologies and trends that are broadening our obsessions with gaming,” said Jonathan Drubner, host of LIFESKOOL’s Gametrotting series.“Gaming isn’t only about sitting in front of your TV until you conquer the latest new game; it’s also about being on the front lines watching the industry evolve and the drama unfold.”
The first Gametrotting episode premieres July 19, delving into the rise of MMOs, what they are, and why gamers have become so obsessed with the“massive multiplayer” genre. Subsequent episodes include topics such as pro gaming (is it really the next pro-sport?); how the handheld war between Nintendo, Sony and Microsoft will impact gamers; the revolutionary Xbox Live broadband gaming experience; and virtual business, exploring the explosively popular and growing commerce opportunities within the 3-D virtual world of Second Life.
“Video Gaming is consistently among LIFESKOOL’s top performing programming categories, which indicates a growing and dedicated audience that is relatively underserved by linear television,” said Daniel Ronayne, executive vice president and general manager of LIFESKOOL.“Gamers are a made for VOD audience because they understand how to interact with and utilize an On Demand television viewing experience.”
LIFESKOOL TV is available free On Demand to digital cable subscribers nation-wide. To find out if LIFESKOOL is available through your cable provider please visit www.LIFESKOOtv.com.
LIFESKOOL is the only FREE On Demand television network dedicated to helping viewers jumpstart their lives with exclusive content that inspires and informs. With new shows to choose from each week featuring a broad array of expert on-air personalities and hosts, LIFESKOOL offers something for everyone with shows such as Gamer Dojo, Guitar Xpress, The Pet Shop with Marc Morrone, John Lithgow’s Paloozaville and many more. LIFESKOOL, formerly known as Mag Rack, launched in 2001 as the first television network to produce original entertainment created exclusively for On Demand. LIFESKOOL is owned by Rainbow Media Holdings LLC and distributed via cable operators to more than 11 million homes nationwide. For more information, visit www.lifeskooltv.com.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.
For more information, contact: